CASE STUDY

BAD MOJOS

The USA company that provides services in the field of innovative advertising and analytics.

Solution

Game Development

Industry

Internet & Direct Marketing Retail

Outcome

The Computools team of developers and designers completed all the tasks meeting all the set requirements. The client was satisfied with the developed game application, as the main goals were achieved: monetization of the application is carried out through 3D banners, which proves their effectiveness. Moreover, The Client got support from Rakuten for ready-made Viewz SDK on all platforms.

Several key options we solved:

Applied the latest PD animation technologies to provide the best user experience.
Made the app available on different VR headsets like Microsoft VR, Oculus Rift and HTC Vive.
Provided advanced features to the app: data security, on-demand scalability, high performance, round-the-clock uptime, complete workflow control.

+ 82%

Throughput, Users

+ 62%

Average Order

+57%

Increasing Productivity

+ 48%

Increasing Revenue

- 44%

Reducing Costs

39%

Business Process Automation

PROJECT DESCRIPTION

Viewz Marketing Inc. provides an in-application organic advertisement platform with dynamic placement based on actual user usage.
The main goal of the project was to create a new experience between the users of the games and the brand of the potential consumer. To achieve it, it was necessary to create an application platform that makes advertising a native addition to the XR environment. This provides the immersive experience and a connection between the advertiser brand and the potential target audience like never before.
During the discussion of the objectives and goals of the project, technologies were selected and deadlines were determined. The result of cooperation was a ready-made game application.
In Oculus go the user need to select one of the mode games and start to kill voodoo dolls. Based on the user's score and time, levels will be changed automatically. Based on the score weapons will also be changed. The app supports VR Rain. Game is available on different VR headsets like Microsoft VR, Oculus Rift and HTC Vive. It also supports SteamVR and Cardboard. This game fully demonstrates 3D advertising opportunities for Viewz Marketing company's clients.

Doesn’t not support multi server instance

Doesn’t support 4k images

Doesn’t support 3rd party game engines

Lack of time for testing

3d banners monetize 3d games organically

Secure SDK

Zones on banners can give more detailed info about a picture or video peace

Quick decision making on various issues

Communication Framework

Computools

Project Manager

Business Analyst

Business Development Manager

Team Lead

Viewz Marketing Inc

CEO

Cheaf Digital Officer

Communication

The communication system was originally built by the project manager of Computools, which took into account the convenience for all participants. Communication on the project began in Upwork and moved to Skype, where conferences and discussions of key points on the tasks were held. Thanks to a stable communicative ecosystem, all decisions were made quickly, and the project proceeded without delays or downtime.

Interactive Prototype

Once the new workflow was agreed upon, the next step was to model the whole system in operation in real life. Interactive Prototype, a Computools’ innovative tool, allowed us to visualize and experience the future digital product before creating it. We made sure that our planned system is clear, convenient to use and fit for the client’s purpose.