IELTS

Project
Description

The British Council is a co-owner of IELTS. IELTS is the International English Language Testing System that tests English proficiency across the globe.

Our mission was to design, create, and host a WordPress platform for the applicants who want to prepare for the IELTS test. The platform is a preparation website that contains 8 pdf files and 51 webinar videos (liable to increase) for test-takers to access upon registration. Users should fill in a registration form with several required fields to access the website content.

Email Notification functionality was also required, as well as integration of analytics, user research, and reports.

As for the design, British Council has provided branding items required for the website. On our part, we had to develop a design that is responsive and supports multiple devices.

Digital Platform & Technology

The client wanted to create a counterpart of the main site, where users who are interested in taking the test will prepare for it. Based on the needs and goals, they preferred to design it on WordPress.

WordPress

WordPress is one of the most popular content management systems in the world. With its help, you can create sites of various kinds and manage them without knowledge and engineering skills. It allows you to create and publish entries, placing widgets, changing the design, arranging and displaying various elements, etc.

Specification

Upon close discussion of the product with the client, we pointed out the basic algorithm of actions required for surfing and using a website, which further was supplemented and improved.

Goal:

Website with all the essential information, guides, and content for successful IELTS test preparation. For the client's business processes, we implemented user analytics for a better understanding of the target audience and marketing activities.

Main flow:

Find out everything about IELTS exams
Take online tests
Study materials and resources from British Council
Apply to IELTS prizes
Apply to become an IELTS recognizing organization
Get access to teaching resources
Free teaching webinars
Save Projects.

Backstage

Be it face-to-face brainstorming, developers meeting or simply whiteboard meeting, it always helps to achieve the main goal of the project.

Whiteboard Meeting

A proper design and content layouts were at the heart of the client's requirements. To make sure we`re on the same page, we gathered a whiteboard meeting to dot all the i's and cross all the t's.

Brainstorming

Since the project had a tight schedule,our analysts and PM`s had to meticulously control every part of the project to meet the final deadline.

Dev Meeting

Although the concept of the website was pretty straightforward, we always gather developers to make sure if everything goes in the right direction.

Design

The client gave us a free hand in design development which enabled us to work on different options and prototypes. We presented several prototypes for both desktop and mobile platforms choosing the one that better reflects the client's vision.

User persona → Site map → Wireframes → user interface

Implementation
On Client’s Side

Launch

Despite the tight time schedule, we were able to successfully meet the deadlines, conduct all the testing, checks, as well as work on different design options.

Transfer

As the project was completed and all the testing was carried out, we migrated the website to the client's servers. Additional security and performance tests were made afterward.

Education

Post-implementation support was required to follow up with the marketing department regarding customer data and registration issues.