The United Kingdom's international organization for educational opportunities and cultural relations
CEOChief Executive Officer
CIOChief Information Officer
CMOChief Marketing Officer
COOChief Operating Officer
CTOChief Technology Officer
Low amounts of features
Global trust on the market
High demand for IELTS educational materials
The British Council is a co-owner of IELTS. IELTS is the International English Language Testing System that tests English proficiency across the globe.
Our mission was to design, create, and host a WordPress platform for the applicants who want to prepare for the IELTS test. The platform is a preparation website that contains 8 pdf files and 51 webinar videos (liable to increase) for test-takers to access upon registration.
Users should fill in a registration form with several required fields to access the website content.
Email Notification functionality was also required, as well as integration of analytics, user research, and reports.
As for the design, British Council has provided branding items required for the website. On our part, we had to develop a design that is responsive and supports
What we have conducted:
User experience and service design
Website hosting set up
Full project lifecycle management
Amount of orders
Digital Platform & Technology
The client wanted to create a counterpart of the main site, where users who are interested in taking the test will prepare for it. Based on the needs and goals, they preferred to design it on WordPress.
WordPress is one of the most popular content management systems in the world. With its help, you can create sites of various kinds and manage them without knowledge and engineering skills. It allows you to create and publish entries, placing widgets, changing the design, arranging and displaying various elements, etc.
To establish good communication, we decided to diversify our channels and use different platforms for each specific goal.
Upon close discussion of the product with the client, we pointed out the basic algorithm of actions required for surfing and using a website, which further was supplemented and improved.
Website with all the essential information, guides, and content for successful IELTS test preparation. For the client's business processes, we implemented user analytics for a better understanding of the target audience and marketing activities.
Find out everything about IELTS exams
Take online tests
Study materials and resources from British Council
Be it face-to-face brainstorming, developers meeting or simply whiteboard meeting, it always helps to achieve the main goal of the project.
A proper design and content layouts were at the heart of the client's requirements. To make sure we`re on the same page, we gathered a whiteboard meeting to dot all the i's and cross all the t's.
Since the project had a tight schedule,our analysts and PM`s had to meticulously control every part of the project to meet the final deadline.
Although the concept of the website was pretty straightforward, we always gather developers to make sure if everything goes in the right direction.
Internal Communication Flow
Jira was used as a main communication flow platform to track down the progress of the project. We also used Skype and Emails for casual chats and notifications.
Project Management Methodology
Scrum is a management framework where one or more cross-functional, self-organized teams create a product in stages.
First, we worked on the preparation of website design, initial DevOps, business analysis, and then slowly jumped into WordPress development and Quality Assurance stages.
Familiarizing with the client's ideas and goals
Proposing solutions and the scope of work
Analysis & Exploration
Identifying possible risks, website structure,
security issues, and building an overall plan for addressing such issues
Forming development guidelines
Building several prototypes to find the most suitable solution
Following up with the client regarding the design options
Making sure the design goes hand in hand with the client`s branding requirements
Cross-platform design development
Building overall architecture and customer journey
Assigning engineers and executors for each role
Designing and building the website front-end
Creating the website architecture
Conducting performance tests
Integration of features required by the client
The client gave us a free hand in design development which enabled us to work on different options and prototypes. We presented several prototypes for both desktop and mobile platforms choosing the one that better reflects the client's vision.
User persona → Site map → Wireframes → user interface
Designing a product based on worked out user personas who are going to use a product or interact with a brand.
Logically structuring pages and their content within a domain.
Creating a prototype for a product, presenting future layout of different interface elements and their interaction: navigational systems, search forms, news feeds, and other components.
Designing product’s interface and accomplishing final steps to move a product to the development stage.
Implementation On Client’s Side
Despite the tight time schedule, we were able to successfully meet the deadlines, conduct all the testing, checks, as well as work on different design options.
As the project was completed and all the testing was carried out, we migrated the website to the client's servers. Additional security and performance tests were made afterward.
Post-implementation support was required to follow up with the marketing department regarding customer data and registration issues.
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