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AdTech – short for advertising technology – is the umbrella term for the software, tools, and platforms that allow advertisers to buy ad inventory, manage the budget and optimize ad campaign’s audiences through a completely automated process. These tools and software solutions are usually powered by AI and machine learning and use algorithms to continually process improvement.
B2B programmatic advertising and B2B online marketing tools are two of the most revolutionary ad tech tools. They help to deliver the right content at the right time to the right consumers, so there’s less wasteful spending.
Living in a multi-screen world requires to adapt to new conditions of business. The company has to find and reach the potential customer wherever he is using all available channels and gadgets: TV, tablets, smartphones, social media etc.
Despite recent innovations, advertisers remain frustrated with their ability to reach the right consumers, at the right time, with the right offers. In addition, they’ve met mobile advertising challenges. Many advertisers are still using Flash banners that cannot be viewed on mobile, or ads that are not optimized for mobile and, therefore, make the viewing experience uncomfortable. Another issue is a lack of visibility into the data used to define audience targeting. It is actually a top challenge that prevents the firm from meeting its mobile advertising goals.
Our team of full-service software developers has the skills and industry experience needed to design and support quality ad tech solutions such as Big data , Artificial intelligence , and Internet of things in your industry. We are open to provide ad tech software solutions, such as bidding, retargeting, content manipulation or behavioral insights.
MarTech, also known as Marketing Technology, is the term that includes software and tech tools marketers apply to plan, execute, and measure marketing campaigns. MarTech tools are used to automate marketing processes, collect and analyze data, and provide various means of reaching and engaging with the target audience.
The main goal of marketing digital transformation is to give advertisers a one-to-one relationship with their customers. The Stack of MarTech tools and solution allows marketers to access to audience data, content, event triggers and analysis so they can automate complex campaigns, sales and data collection both online and off.
Every year brings new marketing challenges. Most marketers cite traffic and lead generation along with inbound marketing ROI as their greatest difficulties. Another problem that is still relevant and requires an additional solution is ad-block usage: marketers still need to find a way to reach consumers who use advertising blocking software. One of the hardest things for marketers to do today is to understand what’s going to drive that next positive customer interaction, and then to act on it in real time. There are too many channels for marketers to keep up with, potentially resulting in hastily integrated tools and channels to existing digital ecosystems and unmanageable digital complexity.
Fast time to market is also difficult for organizations to realize due to the time-consuming work necessary for delivering real-time digital experiences. Digital marketers need tools that reduce the time it takes to analyze data and gain actionable insights, as well as another manual, labor-intensive tasks such as preparing reports.
We offer custom software solutions that help to automate processes and save marketers time, make it possible to manage a multitude of marketing channels with ease. Computools’ developers build a comprehensive suite of tools that integrate seamlessly, functioning much like a single, well-oiled machine. Our services allow to create MarTech software which resolves clients’ tasks in a proper way, helping to boost the productivity and efficiency of the whole company and single departments.
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