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Shedfat

Marketplace for open to sale health care goods in the United States

Solution:

Healthcare and sport supplements marketplace

Industry:

Healthcare equipment & supples

BUSINESS CHALLENGE

weaknesses

  • Need of SEO optimising
  • Need of filling a lot of articles for a quick achieving of a good search engine position

strengths

  • Well-known marketplace and experience in products promotions
  • Readiness for making strong marketing campaign
  • Deep knowledge of the end target audience tastes and needs
  • Working well on other clients projects logistics scheme

PROJECT DESCRIPTION

The company sought to create a reliable marketplace for occupying a niche in the US market. Experts from Computools were involved to perform a number of tasks. After preliminary negotiations, the first agreements were reached and an action plan, terms and an interaction scheme were determined.

ShedFat became a result of collaboration. It is an online platform, a newly formed marketplace made for selling healthcare products, food supplements, and other goods for the US market.

Outcome

Well-coordinated teamwork ensured a high-quality result of work on the project. Correspondingly, all goals were achieved, and the tasks were completed. Throughout the project, the expert knowledge of Computools’s employees was applied to implement the necessary functions and options of the marketplace. A clear understanding of the client's goals and needs allowed to fulfill the project following all the requirements.

A key achievement was to build a robust marketplace solution for the aggressive cover of the US marketplace.

Several key options we solved:
  • Provided a stable work of marketplace in terms of high-load capabilities.
  • Developed and implemented a thoughtful user experience strategy.
  • Implemented a state-of-the-art design for higher user involvement.

Digital Platform & Technology

To build a proper marketplace with a reasonable budget and achieving client goal of the fastest content filling and easiest SEO optimisation, choose a set of proper frameworks, ready solutions and integrations.

Communication Framework

Open and efficient two-way communication is crucial to the success of a digital transformation project. Following consultation with the client, we agreed upon a clear and unambiguous communication framework with scheduled regular face-to-face and online meetings and regular reports by email.

Our communication ecosystem also incorporated a structured documents environment and client access to Computools' internal task managing platform. This made both the general project roadmap as well as specific processes transparent and clear for all parties.

Communication:

Specification

We created detailed specifications for tasks and processes with User Stories using the Behavior-Driven Development approach. It was based on the previously determined ShedFat’s goals. At this stage we also produced a detailed and precise estimation of costs.

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TEAM

We pay great attention to the selection of team members, as well-coordinated work of employees allows us to carry out tasks of any complexity while constantly maintaining a high level of quality. To make the project a success, we have chosen 11 specific, named engineers with most appropriate expertise and experience from Computools’ talent pool.

BACKSTAGE

There is more to quality than meets the eye so there is even more backstage activity at Computools that benefits the client. Each kind of meeting serves its own purpose, but all of them work towards a common goal - successful Digital Transformation of the client’s business.

Whiteboard meeting

Whiteboard meetings are a great way to continuously align everyone's efforts on the quest towards perfection and a very effective tool for visualizing progress and obstacles.

Team brainstorming

Collective brainstorming is a very effective technique designed to let the best ideas come to the fore. At this stage we strictly follow the "no-laptop” rule.

Dev Meeting

A special kind of meeting, it allows to take the collaborative process all the way to de-facto editing the code in parallel. This works especially well when our engineers engage with their client counterparts.

Internal Communication Flow

To support an efficient internal communication within the project team we have chosen Email for sharing reports and tasks; Skype, Zoom and Slack were perfect for addressing urgent issues, as well as for scheduling and conducting audio/video conferences. Redmine and Jira Project Management Platforms were used for role assignment and progress control.

Project Management Methodology

We followed Waterfall methodology to ensure delivery in time and on budget whilst maintaining flexibility to address any emerging challenges. Our project management approach was based on Scrum with 2-week sprints.

Using Scrum enables to generate the required methodology for developing complex products in a simple way. The software team receives real time input and feedback from the customers and using this, they are able to constantly update the system as and when required. Scrum encourages teams to learn through experiences, self-organize while working on a problem, and reflect on their wins and losses to continuously improve.

Design

We develop the architecture of the product to build a solid design, to ensure the functions' flexibility and their harmonious interaction.

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Implementation On Client’s Side

1.

Launch

The launch of the finished page took into account the agreed terms and was completed according to the project schedule. Preliminary tests, automatic and manual, showed complete readiness and only after approval by the client, the page was launched.

2.

Transfer

The transfer to the client’s servers was carried out after the successfully completed testing stage and in compliance with all the rules and norms. After completion, an additional series of tests was launched to confirm the page was working.

3.

Education

The convenient and intuitive interface of the finished page eliminated the need for training of client personnel. Also, it did not require the creation of tutorials or guides for future customers.

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