Hotels, Restaurants And Leisure

Traditional restaurant strategies have limited their reach to mostly local customers or those willing to visit the establishment physically. Taking phone or in-person orders can lead to errors, miscommunication, and longer waiting times. These inefficiencies affect both customer satisfaction and productivity. Improving the ordering and delivery process using online ordering systems and delivery apps can be a major challenge. This includes reducing errors, improving service speed, and expanding your audience through online platforms.

Traditional restaurants face significant costs associated with renting or owning physical premises, especially in prime locations, along with the costs associated with maintaining the dining area (décor, furniture, utilities). The customer base is often limited to the geographical vicinity of the restaurant, which reduces the revenue potential from remote areas. Using the concept of "ghost kitchens" allows restaurants to expand their geographical coverage without incurring high costs for renting and maintaining physical premises.

Hotel and restaurant services are largely standardised, offering the same experience to all guests, regardless of their unique preferences or needs. If marketing efforts are broad and not specifically targeted, this leads to lower conversion rates and inefficient budget use. Companies may miss opportunities to increase satisfaction and loyalty without a deep understanding of customer behaviour and preferences. Using AI to personalise the service can improve customer satisfaction and marketing effectiveness by providing an individualised approach to each guest.

Interactions between guests and staff often require physical contact, whether it's exchanging payment methods, touching common surfaces, or being close to guests and staff. Traditional methods can lead to operational bottlenecks, such as front desk congestion during peak check-in and check-out times, which can impact overall hospitality performance. Personalising the guest experience is more challenging. Increasing contactless ordering, payment, and communication technologies can improve customer security and convenience.

Traditional concierge services are often limited by the availability of human resources, especially during peak hours or after hours. Depending on workloads and individual capabilities, guests may experience a change in service quality and response time when interacting exclusively with humans. Maintaining a high level of concierge service requires significant investment in trained staff. Integration of chatbots into services will improve their availability for guests and ensure faster and more efficient information exchange.

Guests have limited control over the environment in their room, often having to manually adjust parameters such as temperature, lighting, or entertainment systems, which can be inconvenient and time-consuming. Conventional rooms waste a significant amount of energy due to electricity, TVs, and HVAC systems running unnecessarily when they are unoccupied or sleeping. The introduction of smart technology in hotel rooms can improve guest comfort and convenience and reduce energy consumption by automating temperature, lighting, and other settings.