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Growing from a Small to Medium Business: Key Success Factors and Process Automation

All business owners desire development and growth. Find everytthing you need to know about success factors in this article by Sergii Tymchuk.

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What do entrepreneurs want?

Every entrepreneur’s most important goal is profit, and better it is big and long-term. When we speak of a business capable of showing big results, we mean a well-established and well-adjusted system. The company is an entity, and the business is the system according to which this entity functions. Depending on the company’s size, each person or department solves specific tasks, all leading to the end goal; SUCCESS!

There are basic laws of how a business system functions:

1. A business system is the interrelationship of all functional elements; achieving the result becomes problematic if one is disrupted. 

2. The system’s goals are achieved by performing operations. The quality of each goal achieved depends on the accuracy and quality of all operations.

3. Relationships between the elements of the business system can be different: those that improve, deteriorate, or in no way affect. The task of the people in charge is to develop the first two and reduce the last one.

4. When we perceive a business as a mechanism, we see the basic principles of its work, which one can continually improve. Continuous improvement leads to business growth and scaling: a small business turns into a medium one, and a medium one into a big one.

Entrepreneurs must understand customer preferences perfectly and be able to anticipate them ahead of time. It means that it’s necessary to constantly monitor the success of their goods and services, introduce new ones, and develop forward-looking plans to improve the goods and services.

Making small businesses grow

Scaling a company globally means increasing its growth. This growth can be vertical, horizontal, or both. By this, we suggest increasing the number of employees, expanding locally, expanding the market, expanding the range of products or services, etc.

However, besides the apparent spheres for scaling, it’s also necessary to improve processes, increase staff skills, and improve the system of interaction and performed operations.

Roughly speaking, the owner and managers must create a favorable environment for the development and expansion of the organization. At any growth stage, they may encounter external or internal factors that negatively impact processes. For this reason, the challenge is to improve key success factors.

Improving success factors is a task that takes time to complete. Therefore, companies must constantly think of ways to improve.

Business success metrics

When a small business is tasked with scaling, it first needs to identify its key success factors. These will be the metrics to rely on when analyzing what areas and operations need to be improved.

It’s important to analyze from the business owner’s perspective as well as from the perspective of the customer. There are always several KSFs (Key Success Factors), so it’s important to define them clearly and then line them up in the correct sequence.

Entrepreneurs must understand customer preferences perfectly and be able to anticipate them ahead of time. It means that it’s necessary to constantly monitor the success of their goods and services, introduce new ones, and develop forward-looking plans to improve the goods and services. This includes the way they’re sold, improve interactions within the company, operational movements, and so on.

How to scale a small businesses to a medium business

A business leader must think systematically, properly adjust information, and make real-world to-do lists. Profit always consists of products, sales, and expenses. These elements are the same in all types of businesses. Therefore, an integral part of scaling a small business into a small enterprise is continuous improvement of each of these blocks’ performance:

scaling a small business to a medium business table

Figuratively speaking, you can divide a company’s profits into categories of improvement to see its components. Constant work on the components, and growth of even 1% of each, can significantly increase profits and directly contribute to business growth and scaling.

If we talk about a turnover growth of at least 20% for some small businesses, it may turn into an almost twofold increase in profits. Here is a visual example:

turnover table

There needs to be more than just an understanding of KSFs. First, it’s essential to identify them or even write them down. The next important step is measuring them. It’s necessary to understand what actions led to positive results, who was involved in these actions, and how long it took. A measured KSF allows for targeted improvement instead of all-inclusive improvement.

The next task is to appoint a person in charge, a manager who has in-depth knowledge of the domain to be improved. It can be a new hire, or it can be someone from the existing team. They does not have to be a professional in all improvement aspects. The main thing is to understand perfectly the domain to which they have been assigned. One can utilize programs and business automation systems to achieve the goal.

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What Computools offers to scale your business

Computools has ample experience building system businesses capable of growing and increasing revenues.

We help companies scale and achieve great results through clearly established steps:

1. Decomposing profits into components

2. Defining the right goals

3. Defining KSFs

4. Digitizing metrics

5. Automating for results

Computools helps to systematize actions to avoid spontaneous business operations that lead to collapse or stagnation. We have automated key success metrics through the development of the Business Intelligence System. We transformed the KSFs into improvement categories, digitized them, and built processes to improve them.

How the business intelligence system contributes to business growth

A BI System can solve many management problems. For example, when set up properly, it provides automatic data entry and interaction with other operational services to facilitate task execution, increase efficiency and transparency, and reduce costs.

Our company helps to set the correct goal for your BI System implementation. It includes information processing, storage, grouping, and analysis. Testing using examples from the client always precedes the launch of the system. The actual introduction starts only after receiving positive results.

Successful implementation of a BI System allows for the transformation of the company’s processes into a comprehensive solution, and ensures the smooth operation of all tools used. The system automatically calculates Key Performance Indicators in a solid complete timely comparative information (SCTCI) format. 

Another bold plus of Business Intelligence System implementation is accelerating the speed of reporting, as the system eliminates manual labor. Reporting is based on big data analysis and eliminates the human factor.

A BI System is also a powerful analytical tool, capable of tracking and analyzing data in real-time. With fast accurate data, decision-making becomes faster and more effective. Implementing Artificial Intelligence helps professionals understand the direction thanks to predictive capabilities and the accurate assessment of alternatives. Artificial Intelligence does not take over the decision-making function but is an indispensable advisor.

A BI System has some undeniable advantages for scaling a business:

• Minimization of errors and the human factor;

• Reduction of administrative costs;

• Data visualization;

• Reduction of incorrect management decision risks.

There’s one primary rule of implementing business process automation: it must be performed step by step and start with the areas where data entry can significantly hamper processes.

To customize your company’s collaboration functions, eliminate the risk of human error, and optimize processes, contact us at

Computools is a full-service software company that designs solutions to help companies meet the needs of tomorrow. Our clients represent a wide range of industries, including retail, finance, healthcare, consumer service and more.

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