CX Strategy & Design

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cx strategy design vision

As a Chief Executive Officer, you realise that your company lacks market recognition, which is preventing you from attracting new customers and increasing sales. You want to drive revenue growth so your company stands out in a competitive market, leveraging CX design and customer engagement.


As a Chief Technology Officer, you want to establish omnichannel practices to provide a seamless customer experience across all platforms and integrate cutting-edge technology into customer experience design to create seamless interactions and personalised experiences.


As a Chief Marketing Officer, you engage your target audience through creative and immersive CX design, fostering loyalty and brand advocacy.


As the Head of Development, you plan to integrate artificial intelligence, machine learning and chatbots to create omnichannel experiences, use customer data to personalise their experience and create deeper relationships. One of your tasks is to track and analyse data, make informed decisions and optimise CX.


As the Head of Customer Service, you might need to enhance customer satisfaction and retention.


As the Head of Sales, you might seek to improve communication of product value.


As the Head of Customer Support, you might seek to reduce support ticket volumes and enhance issue resolution.


As a person responsible for your company's success, you might want to foster customer-centricity in an era where consumer expectations are rapidly evolving.
Do you seek ways to outpace competitors by delivering seamless experiences across all touchpoints?
Or do you want to transform a fragmented online shopping experience into an intuitive, user-friendly design?
This necessitates overcoming challenges such as integrating CX design seamlessly into your customer experience strategy.


Recognize that relying solely on assumptions or preferences of your design operations may lead to disappointment. Customer design is characterized by evolving consumer expectations and ever-changing market dynamics. Anticipating your customers' needs and desires is an intricate endeavor that requires a structured and strategic approach. You might have considered:

  • Prioritizing incremental changes without a comprehensive CX strategy.
  • Relying solely on customer feedback without structured design principles.
  • Implementing design changes without a clear alignment with business goals.

While these changes can offer short-term benefits, they may not adequately address the diverse range of customer expectations. Combining the strengths of these options, you could attempt to refine your approach. However, not pursuing a dedicated CX strategy risks:

  • Inconsistent experiences.
  • Missed growth opportunities.
  • Inadequate responses to customer needs.
  • Limited customization in customer experience design.
  • Lack of alignment with a broader customer experience strategy.
  • Potential operational inefficiencies.


Computools offers a holistic approach that intertwines data and design. Our strengths lie in crafting transformative product and service experiences that are rooted in understanding customer behaviors and preferences. We align design operations with business objectives, ensuring a harmonious blend of innovation and strategy. Our offering includes:

CX Strategy & Design CASE STUDIES


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Whether we’re designing customer experiences, dealing with our clients or managing our teams, we lead with empathy. Technology is for everyone, not just the geeks. That’s why we focus on using clear, intelligible language, treating every stakeholder with respect and providing support at all stages of development. By starting with a shared understanding of what makes us all human, we’re able to create the favorable conditions necessary to develop our best-in-class solutions.