Media Software Solutions

The Vision

As a media business leader, you want to accurately meet consumers’ needs and expectations by understanding your audience’s needs and preferences to keep them coming back for more. You aim to address common frustrations like content accessibility and improve the user experience to attract more customers, increase their retention and, as a result, drive revenue growth.

As a news agency, you’d like to find easy-to-use tools for conducting real-time surveys, collecting audience feedback, and implementing dynamic advertising. You want to monetise your content and provide new revenue streams.

As an online publisher, you would like to uncover valuable data on digital media consumption behaviour to optimize your platform and offerings. You need to reduce operating costs in an increasingly competitive environment while generating revenue from delivering content and data across multiple platforms and products, it means saving time and resources with powerful automation tools.

THE CHALLENGE

The ideal media landscape you envision is one where you can effortlessly deliver high-quality, personalized content that keeps your audience engaged. You want powerful tools to streamline content creation and understand your audience's needs on a deeper level. Let's explore the specific challenges facing media businesses today:

Lack of creativity

Creativity is not just a way to find a solution to a problem, it is an opportunity to unlock your limitless potential. In a world where innovation drives progress, the search for fresh ideas is not just a necessity but a real challenge. Many creators face challenges in keeping their content innovative.

Decreased relevance

As online publishers struggle to overcome the loss of revenue and relevance, they are looking for ways to increase audience engagement. Without audience engagement, it becomes more difficult for companies to personalise content and display relevant ads. Google's constant updates to its algorithm can negatively impact visibility, sometimes removing websites from search engine results entirely.

Broadcast delays

Traditional broadcast methods often result in a delay between the live event and its display on viewers' screens. Delays can cause buffering issues, disrupting the viewing experience. Delays prevent real-time audience engagement, such as live discussions and reactions.

Ineffective advertising

Traditional advertising models are losing their effectiveness. With the spread of digital content, it's becoming increasingly difficult to stand out and grab the attention of your audience. You need new ways to monetise your content and drive traffic.

Data deficit

It's impossible to predict changes in customer behaviour without data analytics. You need tools to collect, analyse and use data to optimise your content and strategy.

Content accessibility

Many people face challenges accessing content due to disabilities. This can include difficulty finding contact information, navigating websites, or consuming content that isn't designed for accessibility. By creating inclusive content, you can expand your audience and reach a wider range of people.

COMPUTOOLS OFFER

01.

Content Management Systems:
We build and integrate CMS systems that automatically analyse and classify content, enabling more accurate editing and improved content optimisation for your business. Our experts develop custom systems to provide automatic content selection and recommendations based on audience interests.

02.

Customer Data Platforms:
AI-powered CRMs and CDPs use artificial intelligence to collect, analyse, and use customer data to improve customer experience and marketing effectiveness. We develop and integrate AI-powered CRM and CDP to predict customer behaviour, personalise communications, and automate marketing campaigns. Our systems ensure continuous connectivity and integration with all data sources, allowing you to maximise the use of customer data to increase the profitability of your business.

03.

Data Management Platforms:
DMPs and Data Warehouses/Data Lakes provide centralised storage, processing and analysis of large volumes of data from a variety of sources. We build and integrate them so that you can effectively use your data for targeted marketing, analysis and strategic decision-making.

04.

Security and Compliance Tools:
AI and Machine Learning Platforms use artificial intelligence and machine learning algorithms to analyse large amounts of data and identify patterns and trends, while AI Security and Compliance Tools ensure system security and data privacy compliance. We implement systems that use deep learning algorithms to detect anomalies in user behaviour and identify potential security threats. In addition, we integrate tools that use artificial intelligence technologies to automate the processes of detecting and responding to cyber threats, as well as to ensure compliance with legal requirements for the protection of personal data.

05.

CX Strategy:
The CX Strategy is aimed at creating personalised content for users. Our strategy is based on analysing large amounts of data and automatically tailoring content for each user. We also implement neural networks to take into account individual preferences and user behaviour when selecting and recommending content.

06.

E-commerce Platforms:
We provide services to integrate your e-commerce with existing platforms and social networks, providing a seamless shopping experience for your customers. In addition, we develop and customise Custom Social Commerce Platforms that allow you to sell products directly through social media, providing deeper engagement with your audience and improved sales impact.

07.

Video Streaming Platforms and Gamification:
Video Streaming Platforms and Over-the-top media service platforms are focused on creating and distributing video content to audiences, while Gamification is focused on engaging users in content consumption through the use of gamification. We develop and integrate platforms that use advanced encoding and streaming technologies to seamlessly deliver video content to various devices. In addition, we design and implement gamification elements, such as bonus systems and challenges, to drive user engagement with your content and generate more interest in your brand.

BENEFITS

Empowering creators:

Generative AI provides tools for creative writing, image generation, video production, and marketing. Using tools based on it, you can create more content in less time, reduce the cost of content production, and personalise content for your readers. As a bonus, the interaction between your resource and your audience will improve, as the content becomes more engaging and interactive. You will be able to monetise new types of content.

Reaching a wider audience:

Websites, apps, and other digital platforms designed with accessibility in mind become suitable for people with disabilities. This, among other things, increases brand loyalty, increases visibility and recognition, and helps build and enhance trust. You will be able to understand the needs and frustrations of users and stimulate innovation.

Engaging in real-time:

You can interact and engage with your audience instantly. In return, the audience will be able to react and give feedback. Your viewer experience will be enhanced and you'll open up avenues for innovative revenue streams through interactive features.

Social commerce:

Your company will be able to sell its products and services directly to its audience. Digital tools will increase user engagement and time spent on the platform. They provide valuable data that your company can use to better understand your audience and optimise your content strategy.

Understanding the audience:

Big data helps you to have a clear picture of your customers' changing preferences. It contributes to customer acquisition and retention through analytics. It provides insight into digital media and entertainment consumption and behaviour and can be used to personalise advertising.

Media Software Solutions CASE STUDIES

Empowering a Canadian marketing platform with dedicated development team for global outreach

Find out how our team developed a fully fledged marketing platform for advertising.

An enterprise-level digital solution for cross-platform advertising

Find out how Computools helped Polar.me increase direct digital advertising revenue.

SHOW MORE CASE Studies

Contact Us

Get in touch to discuss your project or service expectations. Simply fill in the form below or send us an e-mail to info@computools.com

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12 reasons why
computools

Whether we’re designing customer experiences, dealing with our clients or managing our teams, we lead with empathy. Technology is for everyone, not just the geeks. That’s why we focus on using clear, intelligible language, treating every stakeholder with respect and providing support at all stages of development. By starting with a shared understanding of what makes us all human, we’re able to create the favorable conditions necessary to develop our best-in-class solutions.

1.

Disruptive technologies

Сopmutools possess advanced expertise in disruptive technologies that we research internally in our R&D centres.

2.

INDUSTRY-FOCUSED EXPERTISE

Computools has extensive experience in a wide range of industries. Our experts are well-versed in the particularities of these industries and understand the challenges of your business domain. We offer industry-specific custom software solutions tailored to your business sector.

3.

Top Global Outsourcing 100 Company

Computools has been granted the most reputable rating from IAOP – the Top Global Outsourcing 100 list for several years - 2020, 2022, 2023 and 2024. IAOP praised Computools’ customer-centric approach and commitment to innovation.

4.

LEADER'S POSITION ON LOCAL JOB MARKETS

Computools has a high standard of customer and employee service. Our contemporary corporate culture promotes effective communication and innovative thinking. This approach and solution have been highly appreciated in the Ukrainian and Polish job markets and allow us to attract the best professionals.

5.

Social responsibility

Computools' corporate social responsibility pertains to environmental, philanthropic, ethical, and economic initiatives. Computools is always involved in volunteer and charity projects and helps those who need support.

6.

No Language barrier

Computools teams are fluent in English, German, French, Polish, and Ukrainian.

7.

LONG TERM PARTNERSHIP

Computools always builds long-term relationships by never deviates from its values, such as reliability, transparency, initiative, focusing on results, etc.

8.

ISO 9001:2015

Computools holds ISO certification for Quality management systems, meeting international requirements for security, customer focus, and a process-based approach in software development.

9.

ISO 27001:2013

Computools' ISO 27001:2013 certification confirms that it adequately implements and maintains international standards for information security policies, ensuring that all technologies are used correctly.

10.

INNOVATION

Computools is recognized for trusted innovation management and performance by world experts at the IMProve Academy.

11.

TRANSPARENCY

Computools’ transparency of the processes ensures you never have to question where you’re at or what’s happening while creating your product and digitising your business.

12.

ON THE SAME PAGE

Computools ensures that all teams work in alignment with your business goals. Every step taken is a step towards achieving your business objectives.

Media Software Solutions

The Vision

THE CHALLENGE

Lack of creativity

Decreased relevance

Broadcast delays

Ineffective advertising

Data deficit

Content accessibility

COMPUTOOLS OFFER

BENEFITS

Media Software Solutions CASE STUDIES

Empowering a Canadian marketing platform with dedicated development team for global outreach

An enterprise-level digital solution for cross-platform advertising

Contact Us

12 reasons why
computools

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Our Offices

Services

Capabilities

Industries

Clients

Approach

About Us

Media Software Solutions

The Vision

THE CHALLENGE

Lack of creativity

Decreased relevance

Broadcast delays

Ineffective advertising

Data deficit

Content accessibility

COMPUTOOLS OFFER

BENEFITS

Media Software Solutions CASE STUDIES

Empowering a Canadian marketing platform with dedicated development team for global outreach

An enterprise-level digital solution for cross-platform advertising

Contact Us

12 reasons why computools

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

Our Offices

Services

Capabilities

Industries

Clients

Approach

About Us

12 reasons why
computools