AD STUDIO

PROJECT DESCRIPTION

The customer provides services for the development and connection of Wi-Fi portals, distribution of advertising messages. The client also provides an analysis of network users in order to identify the target audience and provide improved customer service and promotional mailings.
AD STUDIO was necessary to develop a new Wi-Fi portal, which allowed to send users marketing campaigns and advertising information during connection. The portal also should allow analyzing user profiles to determine the target audience. For this purpose, they’ve decided to complete a team of in-house developers with professional and skillful engineers from Computools. During the discussion of the project, we’ve offered several rational solutions using the latest developments.

Outcome

Working on the project, Computools clearly followed the plan developed at an early stage. Using the latest technologies, solutions, and methodology, Computools’ experts improved the efficiency of the team. The result of close cooperation with the in-house IT Department of the client and Computools developers became a full-fledged Wi-Fi portal, which sends advertising information to customers and collects data for analyzing the target audience.

Several key options we solved:

Implemented Strong analytical tools.
Applied the latest technology to make the portal quick and stable.
Implemented informational marketing features.

+ 64%

Throughput, Users

+ 43%

Average Order

- 57%

Checkout time

+43%

Increasing Revenue

- 35%

Reducing Costs

44%

Business Process Automation

Digital Platform & Technology

The stack of technologies for this project was predetermined by the customer. However, the Computools developers were free to choose the most optimal solutions based on their experience and knowledge.

Node.js

Node.js provide better efficiency and overall developer productivity, code sharing and reuse, speed and performance, easy knowledge sharing within a team, a huge number of free tools. It makes the development processes more flexible and less time-consuming and as a result, the customer gets fast and reliable software.

Meteor.js

Meteor.js is one of the extensively used JavaScript web development frameworks that has lots to offer. It has been built on concepts from other frameworks and libraries in a way that makes it easy to prototype applications. Еt makes web development easier. It's flexible and requires less code, which means fewer bugs and typically higher quality and more stable end result..

Communication Framework

Open and efficient two-way communication is crucial to the success of a digital transformation project. Following consultation with the client, we agreed upon a clear and unambiguous communication framework with scheduled regular face-to-face and online meetings and regular reports by email.Our communication ecosystem also incorporated a structured documents environment and client access to Computools' internal task managing platform. This made both the general project roadmap as well as specific processes transparent and clear for all parties.

Communication:

Skype

Trello

Specification

In addition to the road map, we developed a specification that allowed us to take into account all the requirements of the client and complete the task on time. Goal: Wi-Fi portal, which allowed do send users marketing campaigns and advertising information during connection. The portal also should allow analyzing user profiles to determine the target audience. For this purpose, we needed to connect various email distribution services.

1. Development of a road map, dividing the development process into parts. 2. Definition of terms for each stage. 3. Implementation of the first email distribution services. 4. Testing and troubleshooting. 5. The implementation of the second email distribution services. 6. The implementation of the third email distribution services. 7. Implementation of SMS-mailing service. 8. Portal testing, troubleshooting. 9. Providing customer support for the portal. With the help of services connected by us, marketing information and advertising were distributed to users.

TEAM

Trying to meet all customer requirements, we form a team of professionals with the necessary skills and knowledge. For this project, we've chosen experienced developers, Project Manager and a Team Lead, who were able to finish the work on time.

1. Computools team 2. AD STUDIO

Business Analyst

Nikita Abelmasov

Team Lead

Oleg Svet

Meteor.js Engineer

Evgeny Mohnachev

Node.js Engineer

Michail Bobrovskiy

Project Manager

Andrey Melnichenko

Quality Assurance Engineer

Maria Grekova

CTO

Project Coordinator

BACKSTAGE

The application development process flows more active and fast if it is properly organized. Our company uses the latest technology for brainstorming, sharing experiences and ideas. Thanks to this, our teams are so effective and efficient.

Whiteboard Meeting

Cooperation with other teams and clients also allows to share experiences and make the necessary changes to ready-made solutions, as a fresh look allows to identify small bugs and errors

Team Brainstorming

The brainstorming sessions help our engineers to find a really innovative solution. They stimulate creative activity and each participant has an opportunity to offer as many options as possible, including the most fantastic ones. It helps to hit the necessary ideas and solutions.

Dev Meeting

After finishing a large part of the work we conduct team discussions and arrange feedback sessions. Thanks to exchanging opinions and emerging ideas, our developers find truly innovative solutions, improving their personal efficiency and the efficiency of the entire team.

Project Management Methodology

Scrum was chosen as one of the most effective application development methodologies to date. The numerous advantages of this methodology make it effective and convenient. In addition, the use of Scrum increases the productivity of the whole team, allows to easily and quickly identify errors in the work, slipping on time and to eliminate them. Dividing the development process into stages with short periods and daily reports makes the task execution easy and quick. Scrum also managed to prove its efficiency and productivity for performing urgent tasks with short sprints and tight deadlines. It allows not only to accelerate all processes, but also to save the customer’s funds.

PROJECT TIMELINE

Background

Defining Scope

Gathering all the necessary data
Working on a prototype scheme

Strategy

Planning

Development of a road map, dividing the development process into parts.

Teamwork

Brainstorming

Testing

A series of tests at the initial stage

Implementation

Developing

Implementation of the first email distribution services.
Testing and troubleshooting.

Implementation

The implementation of the second email distribution services.
The implementation of the third email distribution services.
Implementation of SMS-mailing service.

Testing

Portal testing.
Troubleshooting.
Providing customer support for the portal.

Implementation On Client’s Side

Launch

The launch of the application was carried out according to a predetermined scheme, proposed by the client. After each release, we updated the application on the customer’s server and conducted

Transfer

The launch of the application was carried out according to a predetermined scheme, proposed by the client. After each release, we updated the application on the customer’s server and conducted

Education

Since this is not a new product for our client, education or development of training documentation or videos were not required. However, we are always ready to help our clients and maintain the apps.

16 reasons why
computools

1.

TURNKEY SOLUTIONS

Access to niche expertise and solutions that focus on quality, efficiency, and saving time.

2.

INNOVATION

Trusted innovation management and performance valued by world experts at the IMP³rove Academy.

3.

ISO 9001:2015

Certified processes according to international standards and backed by experience.

4.

A WIDE RANGE OF TECHNOLOGY STACK

Access to a multi-technology environment that enhances product development.

5.

TRANSPARENCY

Security in knowing that you never have to question where you're at or what's happening in the development process.

6.

LONG TERM PARTNERSHIP

Gain stability with a partner who believes in long-term relationships and views it as a fundamental value.

7.

ON THE SAME PAGE

Work with teams that have your business goals in mind. Each step is a step towards improving your overall business processes.

8.

ESTABLISHED POSITION ON LOCAL JOB MARKET

Low staff turnover due to geographical location and leadership in the region.

9.

INTERNATIONAL PARTNERSHIPS

A number of International association memberships allow us to understand your needs no matter where you're located in the world.

10.

IT CLUSTERS

Collaboration with IT professional associations and the knowledge exchange that come with it keep us as an industry leader in IT development.

11.

AWARD-WINNING

Confidence in the fact that we are respected as global IT-experts with awards and recognitions to prove it.

12.

CONSTANT IMPROVEMENT

Regular internal seminars, training, and workshops contribute to the continuous improvement of Computools's engineers and analysts.

13.

INSTANT SCALING of
in house teams

Meet project deadlines through the instant scaling of an in-house digital team or adding professionals as needed.

14.

Instant access to expertise and solutions

Gain instant access to expertise and niche solutions that provide fast and measurable results.

15.

Professional engineers with niche skills

Utilize experienced engineers with the skills to deliver quality results on time and on budget.

16.

Full control over
team management

Get a dedicated team fully integrated into your company's processes, involved in your project, and under your management.

Advertising solution provider for driving attendance, revenues, and engagement at live events

Solution:

Industry:

BUSINESS CHALLENGE

weaknesses

strengths