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AD STUDIO

Advertising solution provider for driving attendance, revenues, and engagement at live events

Solution:

Web Development
Mobile Development

Industry:

Internet & Direct Marketing Retail

BUSINESS CHALLENGE

weaknesses

  • The necessity to perform a large volume of tasks in a short time
  • Fast implementation of the several services
  • Tight schedule
  • The lack of time for testing

strengths

  • High demand for the provided services
  • Integration of a large number of email distribution services
  • Extensive customer base
  • Mass text messaging support

PROJECT DESCRIPTION

The customer provides services for the development and connection of Wi-Fi portals, distribution of advertising messages. The client also provides an analysis of network users in order to identify the target audience and provide improved customer service and promotional mailings.
AD STUDIO was necessary to develop a new Wi-Fi portal, which allowed to send users marketing campaigns and advertising information during connection. The portal also should allow analyzing user profiles to determine the target audience. For this purpose, they’ve decided to complete a team of in-house developers with professional and skillful engineers from Computools. During the discussion of the project, we’ve offered several rational solutions using the latest developments.

Outcome

Working on the project, Computools clearly followed the plan developed at an early stage. Using the latest technologies, solutions, and methodology, Computools’ experts improved the efficiency of the team. The result of close cooperation with the in-house IT Department of the client and Computools developers became a full-fledged Wi-Fi portal, which sends advertising information to customers and collects data for analyzing the target audience.

Several key options we solved:
  • Implemented Strong analytical tools.
  • Applied the latest technology to make the portal quick and stable.
  • Implemented informational marketing features.

Digital Platform & Technology

The stack of technologies for this project was predetermined by the customer. However, the Computools developers were free to choose the most optimal solutions based on their experience and knowledge.

Communication Framework

Open and efficient two-way communication is crucial to the success of a digital transformation project. Following consultation with the client, we agreed upon a clear and unambiguous communication framework with scheduled regular face-to-face and online meetings and regular reports by email.Our communication ecosystem also incorporated a structured documents environment and client access to Computools' internal task managing platform. This made both the general project roadmap as well as specific processes transparent and clear for all parties.

Communication:

Specification

In addition to the road map, we developed a specification that allowed us to take into account all the requirements of the client and complete the task on time. Goal: Wi-Fi portal, which allowed do send users marketing campaigns and advertising information during connection. The portal also should allow analyzing user profiles to determine the target audience. For this purpose, we needed to connect various email distribution services.

1. Development of a road map, dividing the development process into parts. 2. Definition of terms for each stage. 3. Implementation of the first email distribution services. 4. Testing and troubleshooting. 5. The implementation of the second email distribution services. 6. The implementation of the third email distribution services. 7. Implementation of SMS-mailing service. 8. Portal testing, troubleshooting. 9. Providing customer support for the portal. With the help of services connected by us, marketing information and advertising were distributed to users.

TEAM

Trying to meet all customer requirements, we form a team of professionals with the necessary skills and knowledge. For this project, we've chosen experienced developers, Project Manager and a Team Lead, who were able to finish the work on time.

BACKSTAGE

The application development process flows more active and fast if it is properly organized. Our company uses the latest technology for brainstorming, sharing experiences and ideas. Thanks to this, our teams are so effective and efficient.

Whiteboard Meeting

Cooperation with other teams and clients also allows to share experiences and make the necessary changes to ready-made solutions, as a fresh look allows to identify small bugs and errors

Team Brainstorming

The brainstorming sessions help our engineers to find a really innovative solution. They stimulate creative activity and each participant has an opportunity to offer as many options as possible, including the most fantastic ones. It helps to hit the necessary ideas and solutions.

Dev Meeting

After finishing a large part of the work we conduct team discussions and arrange feedback sessions. Thanks to exchanging opinions and emerging ideas, our developers find truly innovative solutions, improving their personal efficiency and the efficiency of the entire team.

Internal Communication Flow

The process of internal communication is the basis for successful completion of the task. Working on the project, we use the most convenient ways of setting and monitoring tasks. For this project, Trello was chosen, as it is ideal for projects of such complexity and duration. In addition, Skype was used to solve simple issues, which also allows holding short conferences and discussions in real time.

Project Management Methodology

Scrum was chosen as one of the most effective application development methodologies to date. The numerous advantages of this methodology make it effective and convenient. In addition, the use of Scrum increases the productivity of the whole team, allows to easily and quickly identify errors in the work, slipping on time and to eliminate them. Dividing the development process into stages with short periods and daily reports makes the task execution easy and quick. Scrum also managed to prove its efficiency and productivity for performing urgent tasks with short sprints and tight deadlines. It allows not only to accelerate all processes, but also to save the customer’s funds.

PROJECT TIMELINE

01

Background

Defining Scope
  • Gathering all the necessary data
  • Working on a prototype scheme
02

Strategy

Planning
  • Development of a road map, dividing the development process into parts.
Teamwork
  • Brainstorming
Testing
  • A series of tests at the initial stage
03

Implementation

Developing
  • Implementation of the first email distribution services.
  • Testing and troubleshooting.
Implementation
  • The implementation of the second email distribution services.
  • The implementation of the third email distribution services.
  • Implementation of SMS-mailing service.
Testing
  • Portal testing.
  • Troubleshooting.
  • Providing customer support for the portal.

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Implementation On Client’s Side

1.

Launch

The launch of the application was carried out according to a predetermined scheme, proposed by the client. After each release, we updated the application on the customer’s server and conducted

2.

Transfer

The launch of the application was carried out according to a predetermined scheme, proposed by the client. After each release, we updated the application on the customer’s server and conducted

3.

Education

Since this is not a new product for our client, education or development of training documentation or videos were not required. However, we are always ready to help our clients and maintain the apps.

Contact Us

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