AD STUDIO
Advertising solution provider for driving attendance, revenues and engagement at live events
Our client, AD Studio, needed a robust solution to efficiently send marketing campaigns and advertising information to users upon connection. Our team developed a high-performance Wi-Fi portal using Node.js and Meteor.js, and this way has significantly enhanced user engagement and revenue. Computools assisted in the digital transformation by implementing innovative analytical tools, ensuring stability and optimising business processes.
The client is an advertising solutions provider focusing on increasing attendance, revenue and engagement at live events. Specialising in online retail and direct marketing for small businesses in the US, their key product is a Wi-Fi portal that provides free internet via social media or email and allows them to send targeted marketing campaigns and advertising information and analyse user profiles to identify target audiences.
The client wanted a new portal capable of sending marketing campaigns and advertising information to users upon connection and analysing profiles to identify target audiences.
The Wi-Fi portal project unfolded in several key phases. Firstly, we conducted a thorough consultation, defined the project’s overall scope, and developed a prototype layout. This stage allowed us to clearly understand what the client needed and how we could achieve it.
At this stage, we developed a detailed plan, breaking the development process into discrete parts. We started by implementing the first service, which was to distribute adverts. This phase also included testing and bug fixing. After successfully implementing the first service, we moved on to implementing the second and third services and the SMS distribution service.
After the development was completed, we conducted extensive testing of the portal, eliminated possible problems, and provided the client with support on all issues relating to the portal.
Working on the project, Computools followed the plan developed at an early stage of the process. Using the latest technologies, solutions, and methodology, Computools’ experts improved the team’s efficiency. The result of close cooperation between the client’s in-house IT department and Computools’ developers was a fully fledged Wi-Fi portal that sends advertising information to customers and collects data for analysing the target audience.
The several key issues we solved are:
Computools demonstrated its commitment to excellence by assembling a skilled team, including a business analyst, team lead, Meteor.js and Node.js engineers, a project manager and a quality assurance engineer. Using cutting-edge technologies like Node.js and Meteor.js showcased Computools’ dedication to providing efficient, flexible, high-performance solutions.
The client wanted a technical assistant and a strategic ally for their Wi-Fi portal project who understood its unique needs and goals.
They started by looking at different companies and found Computools. Computools stood out for its technical skills, successful projects, and ability to think creatively and understand what was needed. Choosing Computools wasn’t just about technology – it was about the people, too.
Our team thoroughly analysed the client’s existing processes, pinpointing inefficiencies in their advertising distribution methods. We recommended and implemented a streamlined workflow, reducing redundancies and improving efficiency.
We integrated advanced analytical tools, enabling the client to gain deeper insights into user preferences and behaviours. This approach facilitated more informed decision-making and optimised marketing strategies.
The design objectives aim to create an attractive, functional and coherent user experience.
Creating detailed profiles for engaged Wi-Fi portal users, enhancing targeting
Structured visual representation outlining portal navigation and content hierarchy
Skeletal framework illustrating portal layout and content placement for user experience
Crafting visually appealing and intuitive design for seamless user interactions
NODE.JS
Node.js provides better efficiency and overall developer productivity, code sharing and reuse, speed and performance, easy knowledge sharing within a team, and many free tools. It makes the development processes more flexible and less time-consuming. As a result, the customer gets fast and reliable software.
METEOR.JS
Meteor.js is one of the extensively used JavaScript web development frameworks with lots to offer. It has been built on concepts from other frameworks and libraries, making it easy to prototype applications. It makes web development easier. It's flexible and requires less code, which means fewer bugs and typically a higher quality with more stable end result.
Scrum was chosen as one of the most effective application development methodologies. The numerous advantages of this methodology make it effective and convenient. In addition, using Scrum increases the whole team’s productivity and allows them to easily and quickly identify errors in the work. Dividing the development process into stages with short periods and daily reports makes the task execution quick and easy. Scrum proved its efficiency and productivity in performing urgent tasks with short sprints and tight deadlines. It allows not only the acceleration of all processes but also the saving of the customer’s funds.
“The Computools team was very rapidely operational despite the complexity of the situation and the need for the team to adapt to our development methodologies. The Computools team could also work very remotely with very good inter-communication with the SBFinance team ensuring good efficiency despite off-shoring.”
“Computools are experts and act professionally, with lots of guidance on technical recommendations and with easy to understand explanations of what the technical choices mean and why one can be a better website than another. As a result, the development was completed on time and exceeded our expectations. The feedback from our customers was very positive and compared to our previous results we doubled our turnover.”
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“Computools was selected through an RFP process. They were shortlisted and selected from between 5 other suppliers. Computools has worked thoroughly and timely to solve all security issues and launch as agreed. Their expertise is impressive.”