Increased engagement of the existing audience, which is more likely to lead to the outcome of your solution.
Improved marketing through social sharing and engagement of potential new users.
Increased retention opportunities for existing clients or previous users through User-Generated Content.
Higher credibility for your solutions regarding live audience viewing, user communication, feedback, and other social interactions.
The ability to decrease content manager costs since users generate and select quality content independently.
Creating your social ecosystem, one that will grow through the increase in actual users. The more active quality users, the stronger the social network.
Forming a loyal audience with a social aspect, which you can then engage for your needs in the future.
Gamification as motivation for users to spend more time on the platform with achievements, badges, and other things for increasing employees' performance with the social aspect.
Creating an unlimited and self-improved tool for User-Generated Content makes it cheaper for businesses to create environments and not content.