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Our client, an Israeli startup, acquired a solution for ship tracking and port management. We developed a system that integrated with the equipment and used machine learning algorithms.
Our client is a dynamic platform founded in 2017 that already serves over 500,000 boat owners and over 100 marinas. The company operates in the US, Canada, Mexico, UK, Ireland, Spain, France, Italy, Croatia, Greece and Cyprus. Client uses machine learning to optimise marina space allocation, making it easy for boat owners to book at the location they need and for marina owners to make the most efficient use of their resources.
For planning and navigation purposes, the company required access to private vessel information that is not usually publicly available. The marina staff did not always have sufficient knowledge and skills to use the platform. Reservations at the marina required a more efficient communication system between boat owners, marina staff and the platform.
Computools has developed a complete solution for Hubmarine, which includes:
We have integrated the HubMarine platform with Automatic Identification Systems (AIS) to capture private vessel data. Our solution has reduced the time spent on communication and pre-booking of boat moorings by up to 75% and increased transparency of vessels’ sailing history, improving navigation.
The long-term impact on the client’s business after implementing the solution led to significant improvements in operational efficiency and overall transparency in marina management. Reduced time spent on communication and pre-booking of berths by 75%. The new portal has significantly optimised the communication process between boat owners, marina operators and port authorities. This has resulted in a reduction in the time required to pre-book berths. The new system provides unique mapping information, displaying the type of boats and their location on the marina map.
HubMarine discovered Computools while searching for a solution to address operational inefficiencies in their marina management. They had previously tried generic marina management systems but weren’t satisfied.
Impressed by Computools’ portfolio, including complex web platform development and expertise in machine learning, HubMarine considered Computools alongside two other shortlisted companies. Ultimately, several factors led HubMarine to choose Computools:
The client contacted us looking for a solution to operational problems in marina management. These problems were causing a waste of time, conflicts and even unsafe situations due to unclear vessel movement data.
Before turning to Computools, the client had tried various approaches, including the use of generic marina management systems that, however, did not meet their specific requirements.
Computools took on the role of a key partner, providing a personalised and high-quality approach to solving the client’s problems. We acted as specialised experts fully immersed in the field of marina management. We identified and addressed inefficiencies in the communication and pre-booking processes.
Based on the Internet of Things, we developed unique maps showing boat type and location, which increased transparency and improved navigation in the marina. Using analytics, we proposed real-time changes and optimisations based on data from previous operations.
The design team was tasked with designing a dashboard interface that would be concise, easy to understand for port staff, and without distracting elements. At the same time, however, the design had to include all the essential operational elements. The focus was on achieving that. The work was carried out dynamically, with ongoing communication with the client, taking into account all individual features of the project.
Crafting profiles embodying client needs and preferences for targeted design
Organising visual representation guiding users through intuitive navigation pathways
Creating skeleton blueprints outlining page structures, interactions, and content placement for development
Developing an ergonomic and visually appealing design fostering seamless interactions for enhanced user experiences
PHP
PHP - provides access to a large community of developers and an abundance of off-the-shelf solutions. It has high stability and is great for creating highly loaded web applications.
Vue.js
Vue.js provides high performance UI. It is flexible and allows you to create both simple and complex web applications, it integrates easily with other libraries and frameworks.
AWS
AWS offers a wide range of cloud services that easily scale to meet growing project needs. It is reliable and fault-tolerant, which ensures smooth operation of the application.
PostgreSQL
PostgreSQL is great for mission-critical applications, has a rich feature set and is easily scalable, making it an ideal choice for projects with complex data requirements.
We chose the Scrum project management methodology to implement the HubMarine solution. It is performed through clear self-organisation and interaction between team members. An essential condition for successful implementation is timely reporting on the work done and completing tasks within the agreed time frame.
The Computools team was very rapidely operational despite the complexity of the situation and the need for the team to adapt to our development methodologies. The Computools team could also work very remotely with very good inter-communication with the SBFinance team ensuring good efficiency despite off-shoring.
Computools are experts and act professionally, with lots of guidance on technical recommendations and with easy to understand explanations of what the technical choices mean and why one can be a better website than another. As a result, the development was completed on time and exceeded our expectations. The feedback from our customers was very positive and compared to our previous results we doubled our turnover.
Computools was selected through an RFP process. They were shortlisted and selected from between 5 other suppliers. Computools has worked thoroughly and timely to solve all security issues and launch as agreed. Their expertise is impressive.