HubMarine

A solution for tracking and controlling ships that come into port. We helped our client, a marine transportation startup, to build an intuitive portal for boaters, marina operators and port authorities. With this solution, the client can plan operational activities of the marina, perform validation of the boat parameters, permits, and sailing history. The implementation of sensors allows for berth allocation and a custom AI algorithm manages pricing based on weather, facilities on offer, historical occupancy and nearby events.

Industry:

Marine Transportation

Location:

Israel

Business size:

Startups

Problem and Solution Summary

HubMarine, an Israeli start-up, collaborated with Computools to introduce a groundbreaking solution. The HubMarine project addressed the weaknesses by developing a cutting-edge dashboard for maritime port staff. This innovative solution facilitated the accumulation and processing of comprehensive information on ships, voyages and arrival/departure times, including private vessels. The system featured individualised maps for each ship, enabling real-time tracking and optimising port residency.

About the Client

HubMarine is a young and ambitious start-up from Israel. The company was founded in 2019 by a group of experienced Port Management professionals.

Outcome

The Computools team designed an efficient operational application for the customer that helps track all the information on the ships in a particular port in detail. Once we had developed the product, we initiated staff training to use it as efficiently as possible. The implementation of the HubMarine system has made it possible to:

Business challenge

weaknesses

  • Private vessel data acquisition
  • Staff training
  • Time difference

strengths

  • Advanced equipment
  • Up-to-date data coordination
  • Enhanced security system
  • International service

Business challenge

Project Completion Details and Current Arrangements

A structured approach defined the collaboration from the initial consultation to the deployment phase. Clear milestones and deadlines were established during the consulting phase, followed by a comprehensive analysis of the client's goals and risk planning. Technical requirements were drawn up collaboratively, leading to the identification of the project team and the formulation of detailed documentation. The development phase included regular progress reporting, testing and deployment. The current arrangement involves ongoing support and open communication channels to address evolving needs or challenges.

Business challenge

Why Computools?

Computools was the client's discerning choice for several compelling reasons. The expertise of the Computools team in web development, particularly in the travel industry, made us stand out. We had the proven ability to provide a high-tech and modern solution aligned with the client's goal of creating an efficient dashboard for port employees. Computools demonstrated a commitment to utilising cutting-edge technologies, ensuring a streamlined and effective development process.

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STORY IN DEPTH

HubMarine knew that they needed a partner with a proven track record of success in developing innovative software solutions. They conducted a thorough search of potential contractors, evaluating their experience, skills and portfolio.

Computools stood out from the competition due to our deep understanding of the port industry and our commitment to delivering high-quality results. The Computools team also had a strong track record of working with start-ups, which was important to HubMarine.

After careful consideration, HubMarine selected Computools as their development partner. They were confident that Computools had the skills and experience to deliver the innovative solution they needed.

Project Description

Initiated with a clear goal from the client, the challenge was to create a high-tech solution with a modern interface that seamlessly integrated into the operational workflow of port personnel.

To achieve this objective, the project team at Computools developed a unique methodology. Every ship entering the port had a personalised map, a feature that set the groundwork for ship tracking. This individualised mapping system allowed for the dynamic visualisation of each vessel's route, arrival time and residency duration within the port.

A key component of the solution was the development of advanced scanning software. This tool facilitated the transmission of information about each specific vessel. The transmitted data included details such as the vessel's route trajectory, precise arrival and departure times, and the duration of its stay at the port.

Digital Platform & Technology

We used the following technologies to work on the project.

Communication Framework

Since the development team was not large, we used convenient channels of communication: Slack, Zoom, and collaborative teamwork in Figma. We used the traditional contact channels for communication with the client: email and Skype.
Slack
zoom
figma
Skype
Email

Team

Once we received the basic requirements for fulfilling the client's order, we selected the optimised team with the appropriate experience

Business Analysts

Nikita Abelmasov

Nikita Abelmasov
Nikita started working on commercial IT projects in 2009, focusing on web development, then switched to management and BA in 2015. He has extensive experience in requirements gathering, start-up and ongoing business solutions consulting, development preparation and organising business processes for a wide range of mixed teams. He is passionate about urban exploration, new technologies, photography and sci-fi universes.
Nikita Abelmasov

Business Development Manager

Dennis Dubynsky

Dennis is passionate about cultivating productive partnerships in IT consulting and software solutions. Beyond his professional endeavours, Denys enjoys exploring diverse hobbies, including hiking, and discovering new facets of technology.

Project Manager

Oleksandr Novikov

Oleksandr Novikov
Oleksandr is an accomplished project manager with dedicated experience. Outside the professional realm, Oleksandr's insatiable appetite for knowledge drives him to continuously explore development, management and psychology, making him a well-rounded and goal-oriented individual.
Oleksandr Novikov

Designer

Valeriy Panchenko

Valeriy Panchenko
Valeriy demonstrates excellent results in the field of user experience, design and research. He enjoys swimming, hiking and cooking.
Valeriy Panchenko

Designer

Sergei Shmatov

Sergei is competent at creating new design systems and improving existing ones. He is into sports, especially long-distance running.

Story of a Team Decision

We assembled a team of experienced software engineers and designers with a proven track record in the industry to create HubMarine’s app.

Backstage

The team worked closely with HubMarine to understand their needs and goals. They used Agile development methodology to ensure that the solution was delivered on time and within budget.

Sprint Retrospective

The team met regularly to review their progress and identify areas for improvement.

Planning Session

The team met at the beginning of each sprint to plan the work that would be done.

Sprint Demo

The team demonstrated their progress to HubMarine at the end of each sprint.

Communication Flow

The team used a variety of tools and techniques to communicate effectively, including Slack, Jira, and Zoom.

Project Management Methodology

We chose the Scrum project management methodology to implement the HubMarine solution. It is performed through clear self-organisation and interaction between team members. An essential condition for successful implementation is timely reporting on the work done and completing tasks within the agreed time frame.

Project timeline

1 month
3 months
1 month
Consulting & design phase
Engineering phase
Launch
01

CONSULTING

  • Analysing the customer's goals
  • Drawing up design requirements
02

Product DESIGN

  • Assembling a team of performers
  • Meeting and discussing with clients
  • Creating user persona
  • Crafting user experience
  • Crafting user interface
  • Testing design

Design

The design team was tasked with designing a dashboard interface that would be concise, easy to understand for port staff, and without distracting elements. At the same time, however, the design had to include all the essential operational elements. The focus was on achieving that. The work was carried out dynamically, with ongoing communication with the client, taking into account all individual features of the project.

User persona → Site map → Wireframes → user interface

User persona

Crafting profiles embodying client needs and preferences for targeted design

Site map

Organising visual representation guiding users through intuitive navigation pathways

Wireframes

Creating skeleton blueprints outlining page structures, interactions, and content placement for development

user interface

Developing an ergonomic and visually appealing design fostering seamless interactions for enhanced user experiences

What our
client said

“It was an exciting start-up for both the executives at Computools and us. The time of cooperation flew by quickly and most productively. We have already launched the project in several locations and are reaping the benefits. Guys use all technology and tools to ensure the result is high quality and fast. It has been a pleasant and accessible communication with the performers.”

Edward Bill

CEO at HubMarine

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