Synergy FX

The client is a global, leading true forex broker, providing fast execution and powerful performance in a secure, safe and regulated environment. The company serves individual traders, money managers and financial institutions, offering true ECN pricing, transparency, instant order fills and anonymity. Discover how our engineering team developed a customer-focused website for stock trading.


Capital Markets



Business size:

Medium and Large Enterprises

Problem and Solution Summary

At the outset of the project, the client faced several challenges. The initial concept was relatively basic, and there was a pressing need to create numerous additional regional pages to cater to specific markets. Furthermore, the project had to contend with limited time for processing large data volumes.

Our primary goal was to create a customer-focused website that could effectively leverage the company's strengths and advantages to attract a broader audience. This involved the development of a responsive landing page and a network of regional and country-specific pages to better cater to diverse markets. We used WordPress, PHP customisations and tricks to accommodate a high volume of users. The outcome of the project was an innovative digital solution that significantly improved online sales and the client’s overall performance.

About the Client

The client is an Australian-based forex trading leader and a prominent figure in the global online trading industry. With a reputation for providing fast execution and powerful performance in a secure, safe and regulated environment, it has become a preferred choice for a wide range of clients, including individual traders, money managers and financial institutions. The company's unique approach combines extensive industry experience with cutting-edge technology to help clients achieve their trading goals swiftly.


In close cooperation with the client’s IT department, our team developed and implemented an innovative digital solution that allowed all the client’s goals to be achieved. Synergy FX’s increased sales provide the best testimony for the successful collaboration.

Several key issues we solved:
  • Built a convenient, customer-focused landing page.
  • Built additional (regional) pages.
  • Developed convenient UX/UI design for direct sales.

Business challenge


  • Only a basic concept at the beginning
  • Limited time for processing large data volumes
  • Many additional (regional) pages required
  • Tight project schedule


  • World’s best true ECN pricing broker
  • Provides faster execution of the trading deals
  • One of the most respected names in Forex, sterling reputation and many awards.
  • Provides superior conditions in the FX markets for its customers.

Business challenge

Project completion details and current arrangements

The project was successfully completed within the established timeline and budget, achieving the client's objectives of developing a customer-focused website and regional pages. These assets have been instrumental in boosting Synergy FX's online presence and sales. Current arrangements include the ongoing maintenance and management of the developed websites, ensuring their continued effectiveness in attracting and serving clients.

Business challenge

Why Computools?

The client chose to collaborate with Computools due to several key factors:
  • Computools brought a team of highly-skilled engineers with expertise in web development and technology solutions.
  • Computools provided an innovative digital solution that addressed the client's challenges and leveraged the company's strengths to achieve its business goals.

Contact Computools' experts to learn what we can do for your business!

Contact us →

Story in depth

Being a global leading forex broker with a reputation, the client approached the critical decision of selecting a vendor for its web development project with a methodical and discerning approach.

The client evaluated several potential candidates for the project. The company recognised the significance of this undertaking and sought a partner who could not only meet their technological requirements but also bring industry expertise to the table.

Computools emerged as the clear choice because we demonstrated a deep understanding of the fintech industry, its complexities and the specific needs of businesses operating within it.

Project Description

The project was initiated to address the critical need for a customer-focused website and a network of regional and country-specific pages. The client recognised the significance of enhancing its online presence in the competitive fintech industry.

The primary objectives of the project were as follows:
  • Develop a modern and customer-focused website that would effectively communicate the company's strengths and advantages to attract a broader audience of clients and investors.
  • Create a network of regional and country-specific pages to cater to diverse markets, languages and cultural nuances, thereby expanding the company's reach.
  • Address the challenge of limited time for processing large volumes of data by optimising data handling processes and utilising technology to meet project deadlines.

An innovative digital solution was developed and implemented, enhancing its online presence and attracting many leads for its end-time clients' businesses. Sales increased, highlighting the impact of the customer-focused website and regional pages.

Digital Platform & Technology

Communication Framework

Open and efficient two-way communication is crucial to the success of a digital transformation project. Following consultation with the client, we agreed upon a clear and unambiguous communication framework with scheduled regular face-to-face and online meetings and regular reports by email. Our communication ecosystem also incorporated a structured documents environment and client access to Computools' internal task-management platform. This made both the general project roadmap as well as specific processes transparent and clear for all parties.


For this project, we conducted an expertise-based talent evaluation of our software engineers to put together a team of experienced PHP and WordPress developers. This made it possible to meet the client’s deadlines and to deliver the first work results in the shortest possible time.

Business Analyst

Nikita Abelmasov

Nikita Abelmasov
Nikita started working on commercial IT projects in 2009, focusing on web development, then switched to management and BA in 2015. He has extensive experience in requirements gathering, start-up and ongoing business solutions consulting, development preparation and organising business processes for a wide range of mixed teams. He is passionate about urban exploration, new technologies, photography and sci-fi universes.
Nikita Abelmasov

Team Lead

Daria Holovan

Daria is an experienced team leader with a successful track record in project management and team coordination. Her leadership skills and ability to efficiently organise the team's efforts make her a valuable asset to our team.

Project Manager

Andrey Melnichenko

Andrey started working in IT in 2003, focusing on C and C++ development, and switched to Java in 2007. He is recognised for extensive expertise in application servers, software development life cycle and database architecture. He enjoys pop music, as well as political and Java ecosystem podcasts.

WordPress/PHP developer

Yuriy Klimov

Yuriy is an experienced WordPress and PHP developer, capable of creating highly functional web applications using these technologies. His skills and creative approach enable him to develop web solutions that meet our clients' needs.


Valeriy Panchenko

Valeriy Panchenko
Valeriy demonstrates excellent results in the field of user experience, design, and research. Enjoys swimming, hiking, and cooking.
Valeriy Panchenko

PHP Engineer

Marina Chernata

Marina is an experienced PHP engineer specialising in the development and optimisation of PHP applications. Her deep understanding of PHP and ability to create efficient solutions make her a valuable team member.

jQuery Engineer

Snezhanna Mokhnacheva

Snezhanna is an experienced developer focusing on using jQuery to create interactive and user-friendly websites. Her ability to work with this technology allows us to create attractive and functional web solutions.

Story of a team decision

The process of choosing a project team is highly dependent on the specific project's needs, the company's internal talent pool, and its commitment to delivering a high-quality solution. It's a critical decision that requires a careful assessment of individual skills, expertise and project requirements to ensure project success. The team was selected based on their ability to meet the client's goals and expectations effectively.


In the world of the Synergy FX Website Development project, a significant decision-making process unfolded behind the scenes. The project team, consisting of engineers, developers, and business analysts, encountered a critical crossroads that demanded collective wisdom.

Sprint Retrospective

The team had just completed a sprint and was conducting a retrospective. During this session, team members shared their experiences, highlighted successes, and candidly discussed areas where improvements were needed. While the project was progressing well, the issue of optimising data processing within the tight project schedule became a recurring topic in these retrospectives. It was clear that addressing this challenge was vital for timely project completion.

Planning Session

Following the sprint retrospective, the team engaged in a planning session for the upcoming sprint. The team's goal was to tackle the data processing challenge, ensuring that it didn't become a bottleneck. Various approaches and strategies were discussed, and team members weighed the pros and cons of each option. It was a brainstorming session where innovative ideas were encouraged.

Sprint Demo

As the sprint progressed, the team implemented the solutions discussed in the planning session. At the sprint demo, team members showcased the progress they had made in optimising data processing. They presented their findings, shared the techniques they had employed, and demonstrated improved efficiency in handling data volumes. The sprint demo revealed a significant improvement, garnering positive feedback from the project stakeholders.

Communication Flow

The entire process exemplified the project's communication flow. It started with retrospectives, where open and honest discussions took place, highlighting challenges and areas for improvement. These insights were then taken into planning sessions, where the team collectively strategised on how to address the challenges. The planning session led to a well-defined action plan and the implementation of solutions during the sprint.

Project Management Methodology

We followed the Kanban management methodology, which allowed us to manage the work by balancing the demands with available capacity and improving the handling of system-level bottlenecks. It helped the developers, our software engineers, and the client’s IT Department to be more productive and stay connected. The Kanban methodology enabled us to shorten cycle times, deliver features more quickly, and reduce time waste by removing activities that didn’t add value to the team. Rapid feedback loops allowed team members to be more motivated, empowered and higher performing.

Project timeline

3 weeks
2 months
1 months
Consulting & design phase
Engineering phase


  • Initial project assessment
  • Requirement gathering
  • Vendor selection
  • Technical consultations
  • Strategy development
  • Planning and scope definition

Product DESIGN

  • User experience (UX) research
  • Wireframe and prototype
  • User interface (UI) design
  • Information architecture
  • Design review and feedback
  • Design finalisation

Product Engineering

  • Development framework selection
  • Backend development
  • Front-end development
  • Integration of technologies
  • Quality assurance and testing
  • Iterative development cycles


  • System testing and bug fixes
  • Performance optimisation
  • User acceptance testing
  • Deployment preparation
  • Launch strategy and execution
  • Post-launch monitoring and support


Our User Experience Designer and a User Interface Designer, working with the client’s in-house IT department, developed a user interface design for the landing page. It was based on the research conducted on the competitor’s pages to create the most convenient, customer-focused design, which the users will easily understand.

User persona → Site map → Wireframes → User interface
synergy fx user persona

User persona

A detailed profile of the ideal customer.

synergy fx user persona

Site map

An organised structure outlining the navigation and content of the website.

synergy fx wireframes


Basic visual representations of the website's layout and structure.

synergy fx user interface

User interface

The design and layout of the website that users interact with.

Production Release

Following the production release, the website experienced a significant increase in traffic, driven by the improved user experience and attractive design. Users spent more time on the website, explored more pages and had lower bounce rates, indicating improved user engagement.

Post-release, the website recorded a substantial reduction in error rates and technical issues, leading to a seamless user experience. Conversion rates, such as sign-ups and lead generation, improved as a result of the website's efficiency in showcasing the client's services.

Ongoing Support

Computools established a system of regular technical maintenance to ensure the website's continued smooth operation. This included updates, patches and security enhancements to safeguard the site against potential vulnerabilities and ensure optimal performance.

Contact Us

Get in touch to discuss your project or service expectations. Simply fill in the form below or send us an e-mail to

Thank you for your message!

Your request will be carefully researched by our experts. We will get in touch with you within one business day.