SYNERGY FX

PROJECT DESCRIPTION

Synergy FX is a globally leading true forex broker. The company provides its customers with the opportunity of fast execution and powerful performance in a secure, safe and regulated environment. Combining industry experience with the unique cutting edge technology helps Synergy FX achieve any trading goals in a short time. Among the clients of the company are individual traders, money managers, and financial institutions.

Synergy FX offers four main advantages: true ECN pricing, transparency, instant order fills, and anonymity. Almost all operations are executed automatically. This ensures customers’ trading deals that are well-timed and reliable. The main goal of the project was to create a convenient, customer-focused website, which would use direct sales and company’s advantages to attract more customers and investors. To deploy the project on the target date, Synergy FX entrusted development of the responsive landing page to the Computools team. In a rewarding partnership with the Synergy FX leaders the task was completed in time, thereby achieving the client’s goals.

Outcome

In close cooperation with the client’s IT department, our team developed and implemented an innovative digital solution that allowed to achieve all the client’s goals. The Synergy FX’s increased sales provided the best testimony for the successful collaboration.

Several key options we solved:

Built a convenient, customer-focused landing page.
Built additional (regional) pages.
Developed convenient UX/UI design for direct sales.

+126%

Throughput, Users

+72%

Average Order

-68%

Checkout Time

+84%

Increasing Revenue

-76%

Reducing Costs

82%

Business Process Automation

Digital Platform & Technology

JavaScript

JavaScript is a programming language that makes web pages interactive. The vast majority of websites use it, and all major web browsers have a dedicated JavaScript engine to execute it. One of the most useful advantages of JavaScript for this project is the opportunity to provide for a more user-friendly experience, to build highly responsive user interfaces - prevent frustrating page reloads.

PHP

It is a server-side scripting language with many advantages for web developing, PHP can be used in combination with various web frameworks, web template and web content management systems. One of the strongest and most significant features of PHP is its support for a wide range of databases. With PHP, a software engineer haves the freedom of choosing an operating system and a web server.

WordPress CMS

WordPress is a content management system with extended functionalities (that can be modified) that is successfully used for designing different websites. It was chosen as the most suitable solution for the client's business tasks. It allows easily optimizing the website for search and ad networks. Wordpress also has many ready-made functions and add-ons for landing pages and lead processing.

Communication Framework

Open and efficient two-way communication is crucial to the success of a digital transformation project. Following consultation with the client, we agreed upon a clear and unambiguous communication framework with scheduled regular face-to-face and online meetings and regular reports by email.Our communication ecosystem also incorporated a structured documents environment and client access to Computools' internal task managing platform. This made both the general project roadmap as well as specific processes transparent and clear for all parties.

Communication:

Skype

Slack

Jira

Specification

For this project we developed a specification based on a heavily design-oriented development with a very short timeline, since our client was planning a prompt start of his marketing campaign and needed the solution as soon as possible. Working in close collaboration with the client’s in-house IT Department we had a good opportunity to pay close attention to all important functional and non-functional requirements.

Goal 1. Simple solution that would generate a mass of leads for the end-time clients’ businesses. Development Process 1. Creating promotional WordPress pages for various local areas such as Asia, Europe, England, and the USA. 2. Creation of the separate country oriented localized pages for separate languages and marketing needs. 3. Creating new local sites for better presentation of the SynergyFX in different countries, country by country according to Synergy new offices' opening. 4. Creating contact and support system for a SynergyFX presentation websites network. 5. Creating used deep PHP customizations and tricks to make them affordable for a very high volume of users. Maintaining 1. Maintaining all the network of the WordPress websites. 2. Maintaining contact and support system for a SynergyFX presentation websites network. 3. Maintaining used deep PHP customizations and tricks.

TEAM

For this project, we conducted an expertise-based talent evaluation of our software engineers, to get the team with the experienced PHP and WordPress developers. This made it possible to meet the client’s deadlines and to deliver the first work results in the shortest possible time.

1. Computools team 2. Synergy FX project

Business Analyst

Nikita Abelmasov

Team Lead

Daria Holovan

Project Manager

Andrey Melnichenko

WordPress/PHP developer

Yuriy Klimov

Designer

Valeriy Panchenko

PHP Engineer

Marina Chernata

jQuery Engineer

Snezhanna Mokhnacheva

Team Lead

Project Coordinator

BACKSTAGE

Well-established internal communication is a key to a productive collaboration between the team members. Each kind of meetings — be it face-to-face brainstorming, video or audio-conferences — helps to achieve the main goal of the project.

Feedback Session

At the end of each sprint, we conduct team discussions and arrange feedback sessions. By exchanging opinions and emerging ideas, our developers find truly innovative solutions, improving their personal efficiency and the efficiency of the entire team.

Team Brainstorming

To find a really innovative solution, our engineers meet at brainstorming sessions. It stimulates creative activity and each participant has an opportunity to offer as many options as possible, including the most fantastic ones. It helps to hit the necessary ideas and solutions.

Dev Meeting

Well-coordinated collaboration at all stages of the coding and testing process increases the pace of the development. This works especially well when our software engineers cooperate closely with their client counterparts.

Project Management Methodology

We followed the Kanban management methodology, which allowed us to manage the work by balancing the demands with available capacity and improving the handling of system level bottlenecks. It helped all — the developers, our software engineers, as well as the client’s IT Department — be more productive and stay connected. The Kanban methodology enabled us to make cycle times shorter, deliver features faster, and reduce waste of time by removing activities that don’t add value to the team. Rapid feedback loops allowed team members to be more motivated, empowered and higher-performing.

PROJECT TIMELINE

Background

First Sight

Analysis of the client's business processes
Specifying strengths & weaknesses
Setting development goals with the client
Deriving specification, tasks & deadlines

Strategy

Planning

Business Process modelling
Technology selection

Project Management Flow

Team forming
Internal communication flow establishment
Project Management Methodology Selection

Development Flow

Development Methodology

Implementation

System Implementation

System requirements’ analysis
Roles and tasks assignment

Software Development

User Interface Designing
Code Development & Refactoring
Testing & Fixing

Launch

Verification of safety requirements
Item integration and Unit testing
Client’s Employees Training
System Launch
Deploy & Support

16 reasons why
computools

1.

TURNKEY SOLUTIONS

Access to niche expertise and solutions that focus on quality, efficiency, and saving time.

2.

INNOVATION

Trusted innovation management and performance valued by world experts at the IMP³rove Academy.

3.

ISO 9001:2015

Certified processes according to international standards and backed by experience.

4.

A WIDE RANGE OF TECHNOLOGY STACK

Access to a multi-technology environment that enhances product development.

5.

TRANSPARENCY

Security in knowing that you never have to question where you're at or what's happening in the development process.

6.

LONG TERM PARTNERSHIP

Gain stability with a partner who believes in long-term relationships and views it as a fundamental value.

7.

ON THE SAME PAGE

Work with teams that have your business goals in mind. Each step is a step towards improving your overall business processes.

8.

ESTABLISHED POSITION ON LOCAL JOB MARKET

Low staff turnover due to geographical location and leadership in the region.

9.

INTERNATIONAL PARTNERSHIPS

A number of International association memberships allow us to understand your needs no matter where you're located in the world.

10.

IT CLUSTERS

Collaboration with IT professional associations and the knowledge exchange that come with it keep us as an industry leader in IT development.

11.

AWARD-WINNING

Confidence in the fact that we are respected as global IT-experts with awards and recognitions to prove it.

12.

CONSTANT IMPROVEMENT

Regular internal seminars, training, and workshops contribute to the continuous improvement of Computools's engineers and analysts.

13.

INSTANT SCALING of
in house teams

Meet project deadlines through the instant scaling of an in-house digital team or adding professionals as needed.

14.

Instant access to expertise and solutions

Gain instant access to expertise and niche solutions that provide fast and measurable results.

15.

Professional engineers with niche skills

Utilize experienced engineers with the skills to deliver quality results on time and on budget.

16.

Full control over
team management

Get a dedicated team fully integrated into your company's processes, involved in your project, and under your management.

An Australian forex trading leader, one of the leading global online trading companies

Solution:

Industry:

BUSINESS CHALLENGE

weaknesses

strengths

PROJECT DESCRIPTION

Outcome

Throughput, Users

Average Order

Checkout Time

Increasing Revenue

Reducing Costs

Business Process Automation

Digital Platform & Technology

Communication Framework

Skype

Slack

Jira

Specification

TEAM

Business Analyst

Team Lead

Project Manager

WordPress/PHP developer

Designer

PHP Engineer

jQuery Engineer

BACKSTAGE

Feedback Session

Team Brainstorming

Dev Meeting

Internal Communication Flow

Project Management Methodology

PROJECT TIMELINE

Design

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