Synergy FX
An Australian forex trading leader, one of the leading global online trading companies
Solution:
DIGITAL TRANSFORMATION SERVICES
Industry:
Financial Exchanges & Data
DIGITAL TRANSFORMATION SERVICES
Financial Exchanges & Data
+126%
+72%
-68%
+84%
-76%
82%
JavaScript
JavaScript is a programming language that makes web pages interactive. The vast majority of websites use it, and all major web browsers have a dedicated JavaScript engine to execute it. One of the most useful advantages of JavaScript for this project is the opportunity to provide for a more user-friendly experience, to build highly responsive user interfaces - prevent frustrating page reloads.
PHP
It is a server-side scripting language with many advantages for web developing, PHP can be used in combination with various web frameworks, web template and web content management systems. One of the strongest and most significant features of PHP is its support for a wide range of databases. With PHP, a software engineer haves the freedom of choosing an operating system and a web server.
WordPress CMS
WordPress is a content management system with extended functionalities (that can be modified) that is successfully used for designing different websites. It was chosen as the most suitable solution for the client's business tasks. It allows easily optimizing the website for search and ad networks. Wordpress also has many ready-made functions and add-ons for landing pages and lead processing.
For this project we developed a specification based on a heavily design-oriented development with a very short timeline, since our client was planning a prompt start of his marketing campaign and needed the solution as soon as possible. Working in close collaboration with the client’s in-house IT Department we had a good opportunity to pay close attention to all important functional and non-functional requirements.
Nikita Abelmasov
Daria Holovan
Andrey Melnichenko
Yuriy Klimov
Valeriy Panchenko
Marina Chernata
Snezhanna Mokhnacheva
Well-established internal communication is a key to a productive collaboration between the team members. Each kind of meetings — be it face-to-face brainstorming, video or audio-conferences — helps to achieve the main goal of the project.
Our engineers worked as a part of an international outstaffing team to ensure the timely launch of Synergy FX landing page. For sharing reports and tasks we used Email; Skype, Jira, and Slack allowed to solve urgent issues. These communication channels were also good for audio and video conferences. Well-organized communication enabled to complete the project with zero compromises on performance and time.
We followed the Kanban management methodology, which allowed us to manage the work by balancing the demands with available capacity and improving the handling of system level bottlenecks. It helped all — the developers, our software engineers, as well as the client’s IT Department — be more productive and stay connected. The Kanban methodology enabled us to make cycle times shorter, deliver features faster, and reduce waste of time by removing activities that don’t add value to the team. Rapid feedback loops allowed team members to be more motivated, empowered and higher-performing.
CONSULTING
Product DESIGN
Product Engineering
Our User Experience Designer and a User Interface Designer, working in cooperation with the client’s in-house IT department developed a user interface design for the landing page. It was based on the conducted research of the competitor’s pages in order to create the most convenient, customer-focused design, which will be easily understood by the users.
