Try It On

The company is a major retailer of clothing, footwear and accessories. The company has a network of physical shops and an online shop across the country. Discover how a leading fashion retailer used augmented reality to revolutionise online shopping and boost sales.


Specialty Retail



Business size:

Medium and Large Enterprises

Problem and Solution Summary

The client, facing declining customer satisfaction and soaring return rates due to closed stores, sought a digital solution to revolutionise online shopping. Recognising the frustration of blind online purchases, Computools proposed the development of an app. This innovative platform empowers users to virtually try on clothes from their favourite online stores, eliminating the guesswork and boosting confidence in purchases. Contactless home delivery completes the seamless experience, solidifying TRY IT ON as the future of fashion.

About the Client

The client company is a major retailer of clothing, footwear and accessories. The company has a long history and is well known for its reputation and loyal customers. The company is also an early adopter of innovative technologies that help improve the customer experience.

The client plans to use augmented reality (AR) to improve the online shopping experience. The company has developed the TRY IT ON app, allowing users to virtually try on clothes from any of their favourite online retailers. The app also supports contactless returns at home, making the returns process even more convenient for customers.

The company is customer-centric and is committed to improving its online shopping experience. The company realises that online shopping for clothes can be a daunting task and the TRY IT ON app aims to solve this problem. The app allows users to see how the clothes will look on them before they buy them, reducing the risk of returns.


The application, which resulted from the successful project, made it possible to solve the client's challenges and significantly increase profits, reducing product returns several times over. Also, customer satisfaction has increased due to the implementation of AR and VR solutions.

Key solutions implemented:
  • Added engaging options for user convenience.
  • Introduced user-friendly features for quick search and fitting of clothes.
  • Provided stable operation of the application and multivendor support.

Business challenge


  • Tight schedule and deadlines
  • Multiple modules development


  • High demand for the offered service
  • Application of the latest immersive technologies
  • Implementation of contactless services

Business challenge

Project Completion Details and Current Arrangements

After in-depth workshops and collaborative planning, Computools developed TRY IT ON within the agreed time frame and budget. Transparent communication and Agile project management were employed throughout the project, ensuring client satisfaction and seamless launch. A dedicated support team continues to maintain and enhance TRY IT ON, fostering a long-term and mutually beneficial partnership.

Business challenge

Why Computools?

Computools' experience in developing AR solutions, particularly within the fashion industry, gave clients confidence in our ability to deliver a successful outcome. Our commitment to employing cutting-edge technologies and Agile development methodologies ensured the project would be adaptable to evolving market trends and user needs.

The client valued Computools' focus on open communication and a collaborative approach, feeling heard and involved throughout the project lifecycle. Our robust infrastructure and commitment to data security provided the necessary assurance for handling potential growth and protecting customer information.

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The company conducted market research and determined that several companies specialised in developing augmented reality applications.

The client company began selecting a contractor by reviewing the companies' portfolios and case studies and meeting with potential contractors. The client company considered the following criteria when selecting a contractor.
  • Experience in the field of augmented reality
  • Competence in mobile application development
  • Ability to work with the customer's requirements
  • Cost of services

Computools was able to differentiate itself from other potential contractors due to our experience in augmented reality and mobile app development. Computools also has a successful track record of working with companies in the fashion industry.

Project Description

Computools developed an online shopping app called TRY IT ON for a retail company. The app allows users to try on clothes from their favourite stores virtually using augmented reality (AR) technology. Users can browse the app, select a product and then use AR to see how it would look on them. Once they find the perfect fit, they can add the item to their cart and checkout. The app also supports contactless delivery, so users can receive their orders without leaving their homes.

The app helped the retail company to increase its sales and reduce its return rate. It was also well received by users.

Digital Platform & Technology

The appropriate technologies were selected to ensure the stable operation of the application and implement all the necessary options.

Communication Framework

In building communication on the project, the Project Manager considers many factors, choosing the optimal communication and information exchange channels to stay in touch at any time. In this project, the communication was based on Skype, which allows for holding collective meetings, sending reports and discussing pressing issues.


Computools aims to provide the client with the highest quality in the finished application and carefully selects specialists with the necessary expertise and skills.

Business Development Manager

Artem Babura

Artem Babura
Artem specialises in automating business processes, implementing cutting-edge management systems, and optimising digital operation models. His mission is to drive prosperity for clients by offering end-to-end solutions in innovative software development, allowing businesses to focus on their core objectives.
Artem Babura

Project Manager

Viktoria Ruban

Viktoria Ruban
Viktoria is a Business Analyst at Computools. She's known for her attention to detail, effective research approach and strong collaboration skills. She's skilled in technical specification development and modelling techniques.
Viktoria Ruban

Team Lead

Andrii Biedniak

Andrii Biedniak
Andrii has been working at Computools since 2015. He was first a Node.js Developer, then a Technical Lead, and now he is the Head of Node.js Development. He also has experience with MongoDB, React, TypeScript, Git and Scrum. He is trying to make this world a better place.
Andrii Biedniak


Valery Panchenko

Valeriy Panchenko
Valeriy demonstrates excellent results in the field of user experience, design and research. He enjoys swimming, hiking and cooking.
Valeriy Panchenko


Andrii Kyrylov

An engineer with many years of experience and broad expertise, Andrii always looks deeply into the core of a problem. He is passionate about exploring advanced technologies and virtual reality opportunities in his spare time.

Quality Assurance Engineer

Glib Kovalenko

Glib has over three years of experience as a manual QA. He has demonstrated proficiency in testing websites and mobile and desktop applications. He deeply understands client-server applications and excels at writing and maintaining relevant documentation. His dedication to ensuring product quality and standards sets him apart.

Story of a Team Decision

Specialists with long-term experience in similar projects have been selected for this project.


The team held regular meetings to discuss progress, identify challenges and brainstorm solutions.

Sprint Retrospective

The team reflected on the previous sprint and identified areas for improvement.

Planning Session

The team worked together to define the goals and tasks for the next sprint.

Sprint Demo

The team presented their work to the client for feedback.

Communication Flow

The team used a variety of communication channels to stay connected, including Slack, Jira and video conferencing.

Project Management Methodology

Since this project required quick implementation and thorough testing, it was decided to choose Scrum as the project methodology. It allows project participants to adjust their activities in response to situations that arise during the project management process. The team is made up of those who will execute the project tasks. Scrum ceremonies are the project steps, referred to as sprints, and there are daily Scrum meetings. The sprint process results in a scalable product even while the project is in full swing. This incremental delivery system shortens the time to market and may result in higher revenue, as each completed backlog represents a new product release. Moreover, reviewing each sprint before moving to the next means that testing is conducted throughout the process, which allows teams to change the scope or direction of the project at any point.

Project timeline

3 months
9 months
2 weeks
Consulting & design phase
Engineering phase


  • Researching and analysing the market
  • Assessing needs and gathering requirements
  • Identifying business goals and challenges
  • Consulting on technology stack and solutions

Product DESIGN

  • Creating user persona
  • Wireframing and prototyping
  • Designing user experience (UX) and user interface (UI)
  • Improving through iterative design reviews

Product Engineering

  • Planning software architecture
  • Developing using selected technologies (Node.js, AdonisJS, etc.)
  • Coding and programming
  • Integrating and testing continuously


  • Testing rigorously
  • Deploying the application
  • Monitoring and optimising performance
  • Supporting post-launch and resolving issue


The design objectives, in this case, aim to create an efficient and attractive application that will satisfy users' needs and contribute to the client company's sales growth.

try it on user persona


Developing a detailed representation of the target user, including demographics, behaviours, and preferences, guiding app development

try it on site map


Creating a visual representation outlining the app's structure and navigation for a seamless user experience

try it on wireframes


Crafting a skeletal framework illustrating the app's layout and functionality, providing a blueprint for development

try it on user interface


Presenting a graphic of the app's design, ensuring an efficient and attractive user experience


Before unleashing the app, we conducted rigorous testing to ensure it met client expectations and ran flawlessly. Functional, performance and security tests were executed, paving the way for a smooth launch.

  • The app was launched to the market on time and on budget.
  • Users received the app well, and its rating on the App Store and Google Play reached 4.3 out of 5 stars.
  • The app contributed to an increase in the client company's sales.
  • The client company's returns rate decreased.


Computools remains committed to providing ongoing support beyond the initial launch, ensuring the app's continued success.

  • Our dedicated team promptly addresses any technical issues to maintain optimal app performance.
  • We consistently implement new features and improvements, delivering ongoing value to our client and their users.
  • User feedback is actively solicited and integrated to refine the app and continuously enhance the user experience.

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