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Our client, a clothing, footwear, and accessories retailer, needed a solution to improve customer satisfaction and reduce return rates. Computools assisted by developing the TRY IT ON app, which allows users to virtually try on clothes, thereby enhancing the online shopping experience and increasing sales.
The client company has a long history and is well known for its reputation and loyal customers. The company is also an early adopter of innovative technologies that help improve the customer experience.
The client had a problem with declining customer satisfaction and sales due to the closure of physical outlet stores. In addition, the number of returns to online stores was on the rise. Our client recognised the customer frustration and asked us to help create a platform where its customers could try on items virtually. The client also wanted its platform to offer contactless payment and doorstep delivery.
Computools has engineered an online shopping app called TRY IT ON. Users can browse the app, select an item, and then use AR to see how it will look on them. Once they find the perfect fit, they can add the item to their basket and checkout. The app also supports contactless delivery so that users can receive their orders from the comfort of their own home.
The solution provided by Computools had a significant long-term impact on the client’s business. Thanks to the TRY IT ON app, our client saw a 20% increase in online sales and a 30% reduction in product return rates. These measurable improvements directly resulted from enhanced customer confidence and satisfaction due to the app’s virtual try-on feature. Additionally, the implementation of augmented reality technology positioned the client as an innovative leader in the retail industry, boosting brand reputation and customer loyalty.
Computools’ experience developing AR solutions, particularly within the fashion industry, gave clients confidence in our ability to deliver a successful outcome. Our commitment to employing cutting-edge technologies and Agile development methodologies ensured the project would be adaptable to evolving market trends and user needs.
The client valued Computools’ focus on open communication and a collaborative approach, feeling heard and involved throughout the project lifecycle. Our robust infrastructure and commitment to data security provided the necessary assurance for handling potential growth and protecting customer information.
Before introducing the TRY IT ON app, our client, a major retailer in the fashion industry, faced a significant challenge in online shopping. Customers hesitated to purchase clothing without trying it on first, leading to high return rates and decreased customer satisfaction.
To address this challenge, our client searched for a solution to revolutionise the online shopping experience. They considered various options and evaluated several companies developing augmented reality applications. Computools stood out due to our extensive experience in augmented reality and mobile app development and our successful track record in the fashion industry.
Computools focused on creating a user-friendly interface that allows customers to try on clothes from their favourite online stores virtually. We also ensured the app’s stability and provided multivendor support, allowing for a seamless shopping experience.
Beyond the initial launch, we provide ongoing support, addressing technical issues and implementing new features based on user feedback, ensuring the app’s continued success.
Before unleashing the app, we conducted rigorous testing to ensure it met client expectations and ran flawlessly. Functional, performance and security tests were executed, paving the way for a smooth launch. The app was launched to the market on time and budget. Users received the app well, and its rating on the App Store and Google Play reached 4.3 out of 5 stars.
In this case, the design objectives aim to create an efficient and attractive application that will satisfy users' needs and contribute to the client company's sales growth.
Developing a detailed representation of the target user, including demographics, behaviours, and preferences, guiding app development
Creating a visual representation outlining the app's structure and navigation for a seamless user experience
Crafting a skeletal framework illustrating the app's layout and functionality, providing a blueprint for development
Presenting a graphic of the app's design, ensuring an efficient and attractive user experience
Node.js
Node.js provides the app with the necessary speed, high performance and scalability.
AdonisJS
The AdonisJS framework allows the building of clean applications that are fully compatible with the JS stack.
Axios
Axios is a Javascript library for making HTTP requests from Node.js. It enables client-side protection against XSRF.
GraphQL
GraphQL perfectly fits comprehensive systems and microservices, tailoring requests to the project's needs.
MySQL
MySQL provides data security, on-demand scalability, complete workflow control, etc.
Stripe API
Stripe API enables users to stay on your site during a payment instead of being redirected to another site.
Routific API
Routific helps faster on-schedule deliveries and driver tracking, with lower cost-per-delivery.
Scrum was chosen for its iterative approach and flexibility, allowing our team to adapt to changing requirements and deliver incremental value to the client. This methodology enabled us to prioritise features based on their importance and complexity, ensuring that the most valuable functionality was delivered first. Additionally, Scrum’s emphasis on regular communication and collaboration helped to keep the project on track and ensured that the client’s feedback was incorporated throughout the development process. Overall, Scrum proved to be an effective methodology for managing the complexities of the project and delivering a high-quality product on time and within budget.
The Computools team was very rapidely operational despite the complexity of the situation and the need for the team to adapt to our development methodologies. The Computools team could also work very remotely with very good inter-communication with the SBFinance team ensuring good efficiency despite off-shoring.
Computools are experts and act professionally, with lots of guidance on technical recommendations and with easy to understand explanations of what the technical choices mean and why one can be a better website than another. As a result, the development was completed on time and exceeded our expectations. The feedback from our customers was very positive and compared to our previous results we doubled our turnover.
Computools was selected through an RFP process. They were shortlisted and selected from between 5 other suppliers. Computools has worked thoroughly and timely to solve all security issues and launch as agreed. Their expertise is impressive.