Dior Data Hub

A global fashion and luxury brand specialising in manufacturing and selling clothing, leather goods, perfumes, cosmetics, watches, jewellery, wines, and other products.

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AT A GLANCE

Our client, Dior, a global fashion and luxury brand, needed a solution to modernise, optimise, and automate their e-commerce sales processes. Our team developed a specialised CMS that streamlined order management, enhanced scalability, and improved overall performance across multiple Dior services worldwide. This tailored solution allowed Dior to manage their extensive product catalogue efficiently, analyse sales data, and provide seamless shopping experience for their customers, significantly boosting operational efficiency and customer satisfaction.

THE CLIENT

Dior, a renowned global brand, has a rich history dating back to its founding in 1946 by Christian Dior. The company has established itself as a leader in the fashion and luxury industry, offering a wide range of high-end products, including clothing, leather goods, perfumes, cosmetics, watches, jewellery and wines. With a commitment to innovation, quality and elegance, Dior has built a loyal customer base and a reputation for timeless style.

BUSINESS CHALLENGE

The challenges included inefficient order processing, lengthy checkout times, limited scalability, and a substantial monthly workload associated with Dior’s support system. These issues affected Dior’s ability to provide a seamless and satisfying shopping experience for its customers and fully leverage the potential of its luxury brand.

SOLUTION SUMMARY

We tailored a CMS to address Dior’s unique needs. It allows managing customer orders and lists of offered products, collecting and analysing sales statistics, and, based on the obtained results, conducting more precise planning of the production of certain products. Specially trained managers carry out all management processes through a separate managerial panel.

IMPACT

As a result of the above solutions, the client received a product that allows them to select specific shops on the map, order goods from a huge product catalogue, leave feedback, create wishlists, pre-order products that are not yet on the market, manage orders, and monitor the movement of goods from the shop to the customer, i.e., automate the process of trade with hundreds of thousands of customers around the world.

WHY COMPUTOOLS

Computools was chosen for this project due to its software development expertise and ability to deliver tailor-made solutions that met Dior’s specific challenges. Computools demonstrated commitment to delivering outstanding results, as evidenced by the substantial improvements in average order value, checkout times, user throughput, and support system workload reduction. The team’s dedication, technical proficiency, and problem-solving capabilities made Computools the ideal partner for transforming Dior’s e-commerce operations and ensuring a world-class shopping experience for its global customer base.

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STORY IN DEPTH

Background

The client sought to meet the demands of a growing customer base and reduce the monthly support system workload. Dior aimed to achieve these improvements while maintaining its reputation for luxury and sophistication.

Approach to solution

Dior asked Computools for a tailored solution to transform its e-commerce operations. The client expected Computools to deliver a CMS that could address their specific challenges and provide long-term scalability and efficiency.

Computools role

Improvements were made to the checkout process to reduce the time required for customers to complete their purchases, making it more efficient and user-friendly. The system was designed to accommodate a substantial increase in user throughput to meet the growing demands of a global customer base.

The project focused on optimising the support system workload, leading to significant time and resource savings.

Key decisions and outcomes

Computools took on the challenge of meeting these expectations, delivering a comprehensive solution to revamp Dior’s e-commerce operations and positively impacting the brand’s performance and customer satisfaction.

Design

Design tasks included creating interactive prototypes and specifications for the Dior CMS system and providing visualisation of its functionality and user interface. The design also encompassed optimising lighting for fast rendering of WebGL windows, ensuring an attractive and user-friendly experience.

USER PERSONA → SITE MAP → WIREFRAMES → USER INTERFACE
dior user persona

USER PERSONA

Creating detailed user profiles.

dior site map

SITE MAP

Designing the website's information architecture.

dior wireframes

WIREFRAMES

Developing basic layout sketches.

dior user interface

USER INTERFACE

Crafting the final visual design.

DIGITAL PLATFORM & TECHNOLOGY

PROJECT MANAGEMENT METHODOLOGY

Computools adopted the Agile project management methodology, specifically Scrum. Scrum is a popular Agile framework used for managing software development projects. It emphasises iterative and incremental development, flexibility and collaboration.

Scrum

PROJECT TIMELINE

dior project timeline

WHAT OUR CLIENT SAID

The improvements in efficiency and customer satisfaction are remarkable. We couldn't be happier with the results!

Contact Us

Email us at info@computools.com and let's discuss how we can help you achieve outstanding results.

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