CREELiT
Automation of marketing materials for the real estate market: Growing users from 17,000 to 500,000 with a smart printer and integrated platform.
Our client benefited from an automated leaflet printing and packaging process. We developed a smart printer that automatically prints documents without human intervention using Bluetooth, Wi-Fi, and other wireless technologies.
CREELiT’s online platform is used by more than 17,000 real estate agents in the United States to automate their marketing activities. With its ‘web-to-print’ functionality, real estate agents can significantly reduce their marketing efforts: an agent chooses a design template directly from the dashboard for anything from a business card to a billboard and then easily customises it with their own details. Subsequent printing and scheduled door-to-door shipment happen automatically and effortlessly. CREELiT allows real estate agents to focus on their core business activity.
Wayne Creel, CTO and Founder of CREELiT was ambitious to grow user numbers from 17,000 to 500,000. However, the company faced the limitations of its outdated system. As a result of the project, CREELiT achieved an increase in its customer base (from 17,000 to 500,000 users) and a 50% reduction in order processing time. Thanks to the smart printer, the company’s competitiveness and customer loyalty increased.
Mr. Creel invited Computools to spearhead the digital transformation, identify bottlenecks, and enable growth. We conducted a strategy session with the client where we described the company’s current workflow, identified bottlenecks, process conflicts, duplicative and inefficient processes and concepts. We also highlighted the well-functioning and efficient parts of the processes to preserve and improve them. We then developed a phased transformation roadmap to replace the current system with a new one gradually.
An interactive Prototype allowed us to visualise and test a future digital product before building it. We made sure that our planned system was clear, user-friendly, and aligned with the client’s goals.
Using user stories and the behaviour-based development (BDD) method, we created detailed specifications for tasks and processes.
Our team has developed a solution for CREELiT corporate marketing automation. Integrating a smart printer with a leaflet packer that automates the packaging process streamlines and enhances the efficiency of marketing material production. Bluetooth, Wi-Fi, and other wireless technologies for seamless integration add to the convenience and accessibility of the whole system.
CREELiT sought a development partner with a proven track record in the real estate industry and a strong reputation for digital transformation success. They compared various IT service providers, evaluating factors like experience, technical capabilities, and references.
When we decided to cooperate with our company, we focused on identifying bottlenecks in CREELiT’s existing system. This analysis helped us prioritise improvements that would deliver the most significant impact in the shortest timeframe.
CREELiT, a provider of marketing automation solutions, has been successfully operating in the market for more than 10 years. However, the growth of the client base and the increasing complexity of marketing tasks required a more modern and functional tool. The company’s president realised the need for digital transformation and started searching for a partner capable of developing a new, scalable and secure platform.
CREELiT, seeking a solution to growth limitations, likely explored various options. They might have considered an off-the-shelf marketing automation platform. While readily available, this solution did not cater to the specific needs of the real estate industry or integrate seamlessly with CREELiT’s existing system.
Computools acted as a multi-faceted partner for CREELiT, providing comprehensive support throughout the project.
Computools conducted an in-depth analysis of CREELiT’s business processes, identifying challenges and potential opportunities. The key solutions were:
A User Experience Designer and a User Interface Designer, working in tandem, developed the style guide for the CREELiT brand. User interface design, based on an interactive prototype, had to be easily understood by users unfamiliar with the system. The outcome of the team's collaboration was a state-of-the-art application design.
Creating a detailed profile of the ideal user, considering demographics, goals and pain points.
Organising the website's structure and content, outlining the hierarchy of pages for an intuitive user experience.
Visualising the skeletal framework of web pages, focusing on layout and functionality before design elements are added.
Crafting the visual elements of the project, including design, colours, and interactive components to enhance user experience.
PHP
We used PHP for backend development, driven by its versatility, robust security features, and widespread use in web development. It provided a stable foundation for the project's server-side scripting needs.
Node.js
Node.js complemented PHP, adding real-time capabilities through its event-driven architecture. This combination ensured a robust and scalable backend infrastructure, facilitating seamless integration with various external systems and services.
AngularJS
AngularJS was the preferred framework for front-end development, offering a structured approach to building dynamic and interactive user interfaces.
Express
A minimal and flexible Node.js web application framework that provides robust features for web and mobile applications. Excellent performance and energy efficiency.
MongoDB
Perfect for working on the app server level and storing user data, this database system can easily change its structure and shading and is perfectly compatible with Node.js.
PostgreSQL
A powerful, open-source object-relational database system with over 30 years of active development, it has earned a strong reputation for reliability, feature robustness, and performance.
We followed Agile methodology to ensure delivery in time and on budget whilst maintaining flexibility to address any emerging challenges. Our project management approach was based on Scrum with 2-week sprints.
The Computools team was very rapidely operational despite the complexity of the situation and the need for the team to adapt to our development methodologies. The Computools team could also work very remotely with very good inter-communication with the SBFinance team ensuring good efficiency despite off-shoring.
Computools are experts and act professionally, with lots of guidance on technical recommendations and with easy to understand explanations of what the technical choices mean and why one can be a better website than another. As a result, the development was completed on time and exceeded our expectations. The feedback from our customers was very positive and compared to our previous results we doubled our turnover.
Computools | 341 Raven Cir, Camden Wyoming, Delaware 19934, US
Privacy Policy Cookie Policy Terms of Use Information on Potential
Computools was selected through an RFP process. They were shortlisted and selected from between 5 other suppliers. Computools has worked thoroughly and timely to solve all security issues and launch as agreed. Their expertise is impressive.