CASE STUDY

CREELiT

A provider of corporate marketing automation solutions for real estate agencies in the United States.

Solution

Business Information Services

Industry

Internet & Direct Marketing Retail

Outcome

Computools applied state-of-the-art technologies, innovative approach and specialist expertise to execute rapid Digital Transformation for the client. The client noted positive changes in the operation of the online platform.

During the work on the project,
several key options
were solved

Administrative expenses
were reduced by 20%

Easy customization of
design templates for
anything from a business
card to a billboard

Significant automation of
real estate agents'
marketing activities

PROJECT DESCRIPTION

CREELiT’s online platform is used by more than 17,000 real estate agents in the United States to automate their marketing activities. With its ‘web-to-print’ functionality, real estate agents can significantly reduce their marketing efforts: an agent chooses a design template directly from the dashboard for anything from a business card to a billboard, and then easily customizes it, with their own details. Subsequent printing and scheduled door-to-door shipment happens automatically and effortlessly. CREELiT allows real estate agents to focus on their core business activity.

Wayne Creel, CTO and founder of CREELiT, had an ambition to grow user numbers from 17,000 to 500,000. Mr. Creel invited Computools to spearhead the necessary digital transformation, identify bottlenecks and enable growth. To meet his goals we conducted a thorough business analysis of the company’s current processes and identified both strengths to build on and weaknesses that had to be eliminated.

Non-integrated, conflicting business processes resulting in the loss of effectiveness

Slow interface response due to outdated architecture and mix of technologies

Poor user experience and interface design

Poor system and data security

Non-scalability of the system

Week internal information system.

Lack of important metric and data for building KPI and KRI.

Well-known brand with strong demand and target audience loyalty

Excellent quality of printed advertisement

Deep knowledge of customers’ needs and behaviour

Well-honed logistics and delivery processes

Digital Transformation Communication Framework

Computools

Project Manager

Business Analyst

Team Lead

Business Development Manager

CREELIT

CTO

Operations Manager

Senior Executive

Communication

Open and efficient two-way communication is crucial to the success of a digital transformation project. Following consultation with the client, we agreed upon a clear and unambiguous communication framework with scheduled regular face-to-face and online meetings and regular reports by email.Our communication ecosystem also incorporated a structured documents environment and client access to Computools' internal task managing platform. This made both the general project roadmap as well as specific processes transparent and clear for all parties.

Business Process Mapping

Described

We held a strategic session with the client where we described the company’s current workflow using the Business Process Mapping approach. We identified the bottlenecks and process conflicts, redundant and inefficient processes and concepts. We also highlighted well-functioning and efficient parts of the processes in order to preserve and build on them.

Modeled

Our team developed and proposed a new workflow model visualized in a business workflow diagram. In the new model, we sought to eliminate the shortcomings while maintaining the successful practices of the legacy system. Our proposed model provided for improved efficiency, quality and security.

Planned

We devised a step-by-step transformation roadmap for a gradual replacement of the current system with a new one. This roadmap enabled us to commence the Digital Transformation process for CREELiT.

Interactive Prototype

Once the new workflow was agreed upon, the next step was to model the whole system in operation in real life. Interactive Prototype, a Computools’ innovative tool, allowed us to visualize and experience the future digital product before creating it. We made sure that our planned system is clear, convenient to use and fit for the client’s purpose.