CREELiT

Outcome

Computools applied state-of-the-art technologies, innovative approach and specialist expertise to execute rapid Digital Transformation for the client. The client noted positive changes in the operation of the online platform.

During the work on the project,
several key options
were solved

Administrative expenses
were reduced by 20%

Easy customization of
design templates for
anything from a business
card to a billboard

Significant automation of
real estate agents'
marketing activities

PROJECT DESCRIPTION

CREELiT’s online platform is used by more than 17,000 real estate agents in the United States to automate their marketing activities. With its ‘web-to-print’ functionality, real estate agents can significantly reduce their marketing efforts: an agent chooses a design template directly from the dashboard for anything from a business card to a billboard, and then easily customizes it, with their own details. Subsequent printing and scheduled door-to-door shipment happens automatically and effortlessly. CREELiT allows real estate agents to focus on their core business activity.

Wayne Creel, CTO and founder of CREELiT, had an ambition to grow user numbers from 17,000 to 500,000. Mr. Creel invited Computools to spearhead the necessary digital transformation, identify bottlenecks and enable growth. To meet his goals we conducted a thorough business analysis of the company’s current processes and identified both strengths to build on and weaknesses that had to be eliminated.

Non-integrated, conflicting business processes resulting in the loss of effectiveness

Slow interface response due to outdated architecture and mix of technologies

Poor user experience and interface design

Poor system and data security

Non-scalability of the system

Week internal information system.

Lack of important metric and data for building KPI and KRI.

Well-known brand with strong demand and target audience loyalty

Excellent quality of printed advertisement

Deep knowledge of customers’ needs and behaviour

Well-honed logistics and delivery processes

Digital Transformation Communication Framework

Computools

Project Manager

Business Analyst

Team Lead

Business Development Manager

CTO

Operations Manager

Senior Executive

Communication

Open and efficient two-way communication is crucial to the success of a digital transformation project. Following consultation with the client, we agreed upon a clear and unambiguous communication framework with scheduled regular face-to-face and online meetings and regular reports by email.Our communication ecosystem also incorporated a structured documents environment and client access to Computools' internal task managing platform. This made both the general project roadmap as well as specific processes transparent and clear for all parties.

Business Process Mapping

Described

We held a strategic session with the client where we described the company’s current workflow using the Business Process Mapping approach. We identified the bottlenecks and process conflicts, redundant and inefficient processes and concepts. We also highlighted well-functioning and efficient parts of the processes in order to preserve and build on them.

Modeled

Our team developed and proposed a new workflow model visualized in a business workflow diagram. In the new model, we sought to eliminate the shortcomings while maintaining the successful practices of the legacy system. Our proposed model provided for improved efficiency, quality and security.

Planned

We devised a step-by-step transformation roadmap for a gradual replacement of the current system with a new one. This roadmap enabled us to commence the Digital Transformation process for CREELiT.

Interactive Prototype

Once the new workflow was agreed upon, the next step was to model the whole system in operation in real life. Interactive Prototype, a Computools’ innovative tool, allowed us to visualize and experience the future digital product before creating it. We made sure that our planned system is clear, convenient to use and fit for the client’s purpose.

Computools

Project Manager

Business Analyst

UX Designer

CREELIT

CTO

Operations Manager

Communication

Digital Platform & Technology

To build a state-of-the-art platform, we have carefully chosen a set of technologies with exceptional performance and security characteristics. Our chosen technologies were also highly efficient in terms of total cost of ownership and support.

Computools

Project Manager

Team Lead

CREELIT

CTO

Operations Manager

Communication

Express

A minimal and flexible Node.js web application framework that provides a robust set of features for web and mobile applications. Excellent performance and energy efficiency.

AngularJS

A front-end JavaScript framework. Developed and supported by engineers at Google, it allows to scale the team efficiently and quickly, providing engineers with a comfortable work environment in one style within the same system.

MongoDB

Perfect for work on the app server level and for storing user data, this database system has the ease of changing the structure and shading. Perfectly compatible with Node.js.

PostgreSQL

A powerful, open source object-relational database system with over 30 years of active development, it has earned a strong reputation for reliability, feature robustness and performance.

Specification

We created detailed specifications for tasks and processes with User Stories using the Behavior-Driven Development approach. It was based on the previously created CREELiT’s Business Process Map. At this stage we also produced a detailed and precise estimation of costs.

As System Admin I want to be able to see text field when I click button "Decline" on new sign up request so that I can type notes: 1. Decline Reason - "Why this request have declined?" - text field 2. Reason for the user - text field, requiredAs System Admin I want to be able to view the list of people that have tried to register but did not do the confirmation email. To do that, I want to have a separate tab in Manage ->Users -> Sign Up requests named "Not validated" that will display the table with the next columns: * First name * Last name * email This data should be taken from the database and display all users that get an email but didn't follow the link yet.

COMPUTOOLS TEAM

To make the project a success, we have chosen 11 specific, named engineers with most appropriate expertise and experience from Computools’ talent pool:

Team Lead

Oleg Svet

Business Development Manager

Maryna Vishnyak

Business Analyst

Kate Vodolazkina

PHP Engineer

Igor Tsurikov

PHP Engineer

Snezhanna Mohnacheva

Quality Assurance Engineer

Mariia Boborova

UX Designer

Valeriy Panchenko

UI Designer

Sergei Shmatov

Node.JS Engineer

Michail Bobrovskiy

PHP Engineer

Evgeny Mohnachev

Project Manager

Andrey Melnichenko

BACKSTAGE

There is a lot more activity behind the scenes at Computools than meets the eye. Each kind of meeting serves its own purpose, but all of them work towards a common goal - successful Digital Transformation of the client’s business.

Whiteboard Meeting

Whiteboard meetings are a great way to continuously align everyone's efforts on the quest towards perfection and a very effective tool for visualizing progress and obstacles.

Whiteboard Meeting

Collective brainstorming is a very effective technique designed to let the best ideas come to the fore. At this stage we strictly follow the "no-laptop” rule.

Dev Meeting

A special kind of meeting, it allows to take the collaborative process all the way to de-facto editing the code in parallel. This works especially well when our engineers engage with their client counterparts.

PROJECT TIMELINE

1 week

2 weeks

8 months

CONSULT

Defining Scope

Understanding Customer’s Business
Identifying Strengths & Weaknesses
Setting Goals

DESIGN

Digital Transformation Initialization

Business Process Mapping
Interactive Prototype Creation
Digital Platform & Technology
Specification, Tasks & Deadlines

Project Management Flow

Creating A Team
Establishing Internal Communication Flow
Choosing Project Management Methodology

Development Flow

Development Methodology

ENGINEER

Implementation

Environment Setting
Tasks Assignment

Application Build

User Interface Designing
Code Creating & Refactoring
Testing & Fixing

Application Launching

Environment Setting of Client’s Server
Migrating Users’ Data To A New Application
Client's Employees Training
Application Launch
Guide For Users
Continuous Measuring & Support
Measuring Digital Transformation Effect

Design Development

A User Experience Designer and a User Interface Designer, working in tandem, developed the Style Guide guided by the Target Audience perception of CREELiT brand. User Interface Design, based on Interactive Prototype, had to be easily understood by the users unfamiliar with the system. The team's collaboration outcome was a state-of-the-art application design.

Computools

Project Manager

UI Designer

UX Designer

CREELIT

CTO

Operations Manager

Communication

CODE DEVELOPMENT

We implemented the Continuous Integration and Delivery System and established a Version Control System Flow in the development stage. Automated Integration Testing was conducted with the help of Use Cases based on User Stories from Specification. During this process the Team Lead constantly reviewed and refactored the Code until the team achieved the point of Stable Release. This approach allowed the team to achieve stable and predictable outcome on time and on spec.

Implementation On Client’s Side

creelit.com

01 Launch

We set up server environment at CREELiT’s site, installed the application and set up accounts and roles.

02 Transfer

We gathered all existing user data and migrated this data to the new platform.

03 Education

We trained administrators of the platform and prepared an intro for new users.

CASE STUDY

CREELiT

Outcome

PROJECT DESCRIPTION

Digital Transformation Communication Framework

Computools

CREELIT

Communication

Business Process Mapping

Described

Modeled

Planned

Interactive Prototype

Computools

CREELIT

Communication

Digital Platform & Technology

Computools

CREELIT

Communication

Express

AngularJS

MongoDB

PostgreSQL

System architecture

Specification

COMPUTOOLS TEAM

BACKSTAGE

Internal Communication Flow

Project Management Methodology

PROJECT TIMELINE

CONSULT

DESIGN

ENGINEER

Design Development

Computools

CREELIT

Communication

CODE DEVELOPMENT

CODE SAMPLE

Implementation On Client’s Side

01 Launch

02 Transfer

03 Education

What our client said

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