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As Product Owner, your goal is to ensure your applications run efficiently at the lowest possible cost. You want stable, error-free applications so that your users can have a flawless experience. You want to monitor application performance to promptly respond to any issues that arise and ensure they are resolved quickly. In addition, you are looking to implement an efficient storage flooding system to ensure reliable and secure data transfer. It is important for you to be able to quickly change or add functionality.
As a Chief Marketing Officer, you probably see a mobile application as a tool for acquiring new customers, potentially through referral programs, loyalty rewards, or viral marketing. Mobile apps involve features like push notifications, in-app promotions, and social media integration, which are designed to retain customers and promote repeat engagements with your brand.
As a Head of Product, you look for enhancements, such as personalisation features, improved user interfaces, and streamlined navigation. You see mobile apps as a potential source of new revenue streams, such as in-app purchases, premium features, advertising partnerships or a new channel that complements in-store or physical engagement with your product. You evaluate how to ensure your transformational vision is fulfilled by applying best practices and strategies.
And if your business already has a mobile application, your goal is continuous improvement and innovation. Mobile app enhancements include greater personalisation, interconnectivity of apps within the company’s ecosystem to provide a seamless user experience, heightened security measures to protect user data, and minimised downtime to ensure the app remains accessible and reliable, ultimately all leading to increased customer satisfaction and potential revenue growth.