LineSale

Problem and Solution Summary

The client faced several significant challenges in their e-commerce development project. One of the main difficulties was the limited time for processing large data volumes, coupled with a lack of testing and clear documentation. These factors significantly hindered the development and implementation of new features and the improvement of the existing framework.

Computools developers proposed a comprehensive solution, incorporating the implementation of innovative data processing methods, enhancement of functionality, and rectification of technical shortcomings. Leveraging the Python programming language and the Django framework, along with their expertise in digital transformation, the Computools team closely collaborated with the LineSale team. This successfully completed the ongoing project and initiated the development of two new websites from scratch, introducing new features and improving existing ones. Thus, the developers not only addressed the challenges faced by the client but also significantly improved their business metrics, achieving impressive growth in key areas.

About the Client

The client is a US-based digital company specialising in providing solutions to improve user experience and brand development. The company's core business is e-commerce. LineSale stands out for its approach, treating itself as a natural extension of its clients' teams. The company creates modern, high quality, fully functional websites focused on maximising brand growth and profitability.

Outcome

During the collaboration, one site previously started by another team was fully developed and completed; two more sites were developed from scratch by the new team. Computools experts also implemented new functions and fixed the old ones in the client's framework. Thanks to close cooperation, LineSale enhanced its services, attracted more clients and achieved all its goals.

Several key issues we solved:

Assisted in developing and implementing new features.
Applied crucial fixes to enhance the client’s services.
Assisted in developing reliable solutions for mobile versions of the customer’s websites.

+112%

Throughput, Users

+57%

AVERAGE ORDER VALUE

-63%

CHECKOUT TIME

+67%

INCREASE IN REVENUE

-59%

REDUCTION IN COSTS

56%

BUSINESS PROCESS AUTOMATION

Business challenge

weaknesses

Limited time for processing large data volumes
Lack of tests
Tight project schedule
Lack of proper documentation

strengths

Availability of frameworks for most of the typical tasks
Quick response for technical requests
High task and decision acceptance rate
Existing large client base

Project Completion Details and Current Arrangements Why Computools?

Business challenge

Project Completion Details and Current Arrangements

The project completion involved meticulous coordination between LineSale and Computools. The arrangement included regular update meetings, transparent communication through platforms like Skype and Jira, and open access to Computools' internal task-setting system. This collaborative approach facilitated a smooth transition to the operational phase, with ongoing support and adaptability to evolving requirements.

Business challenge

Why Computools?

Computools was chosen for its proven track record in digital transformation and e-commerce development. The decision was driven by Computools' expertise in Python and Django, transparent communication methods, and a commitment to agile project management methodologies. The ability to quickly find suitable solutions within a tight schedule and a robust internal communication flow made Computools the ideal partner for LineSale to achieve its ambitious goals.

Contact Computools' experts to learn what we can do for your business!

STORY IN DEPTH

When LineSale set out to choose a contractor for their project, they took a pragmatic and meticulous approach. Faced with the challenge of finding the right partner for their digital transformation and e-commerce goals, LineSale evaluated multiple options. Each contender was scrutinised based on criteria like technical expertise, project delivery history and adherence to efficient methodologies.

In the end, Computools stood out as the ideal choice. The decision was not just about technical capabilities but a shared vision. Computools demonstrated a quick grasp of LineSale's unique needs, a commitment to timely delivery, and a proactive problem-solving attitude. Transparent communication channels, including tools like Skype and Jira, were crucial in building a solid working relationship.

Project Description

LineSale sets the standards in the digital space. Their interface is designed to be ultra-user-friendly, with an exhaustive list of features to ensure maximum growth and profitability for the brand. It allows users to craft, modify and organise information for a fully functional and responsive system guaranteed to set any brand apart. The company also offers reliable solutions for mobile versions of the client’s website. The project aimed to expand and advance the company’s business by engaging an additional team of developers and engineers. To finish the project on the target date, LineSale entrusted the project's development to the Computools team. In a rewarding partnership with the company’s leaders, the task was completed on time, achieving the client’s goals.

The primary objective was to revolutionise existing frameworks, positioning LineSale for heightened competitiveness in the dynamic digital landscape. This collaboration resulted in the successful development and implementation of three websites. Computools addressed previous limitations, introducing new, innovative features that propelled LineSale's metrics to new heights: a remarkable increase in user throughput, a rise in average order value and a boost in overall revenue.

The goal was to set new standards in the digital space, offering advanced features and functionalities that would redefine user experiences. A detailed specification, collaboratively developed, provided a clear roadmap and understanding of project requirements.

The development process, led by Vitaliy Kononenko, involved the examination of client-provided frameworks, followed by a collaborative solution search. Web page development using Python and Django ensured robust, scalable solutions that met LineSale's goals.

Digital Platform & Technology

To build a state-of-the-art platform, we carefully chose a set of technologies with exceptional performance and security characteristics. Our chosen technologies were also highly efficient regarding the total cost of ownership and support.

Python

Python was designed for the readability of the code, and it has some similarities to the English language and is influenced by mathematics. One of the main advantages of Python for this project is its ability to work on different platforms (Windows, Mac, Linux, Raspberry Pi, etc).

Django

Django was built by experienced developers, and it takes care of much of the Web development hassle so that engineers can focus on writing an app without reinventing the wheel. Moreover, it was designed to help developers take applications from concept to completion as quickly as possible.

JavaScript (jQuery)

JavaScript allows the implementation of complex elements on web pages, displaying timely content updates, interactive maps, animated 2D/3D graphics, scrolling video jukeboxes, etc. This language was chosen for the ability to create dynamically updating content and control multimedia and animated images, which was important for the project.

Apple Pay

Apple Pay is easy and works with all Apple devices. Customers can make secure purchases in stores, apps, and the web. It is simple and safe to use, even more than an ordinary physical card.

Amazon Pay

Amazon Pay makes it simple for customers around the globe to pay for products and services using the information already stored in their Amazon accounts. It is a familiar buying experience for nearly anyone.

PayPal

PayPal is a faster and safer way to make an online payment, purchase goods and services, and send and receive money online. It is a well-known payment system which can be used almost anywhere in the world.

Communication Framework

Work on the digital transformation project involved the creation of a transparent and convenient for all participants. In close cooperation with the customer, we chose several communication methods and defined a schedule of personal meetings and discussions on the project. In addition, providing open access to Computools’ internal system of setting tasks allowed the consumer and the company's Team Leads to manage and control the project at each stage.

Skype

Jira

Team

The composition of this particular team was a strategic grouping of seasoned professionals with a collective wealth of experience in crafting solutions within the same industry.

Team Lead

Vitaliy Kononenko

Vitaliy, the Chief Technology Officer (CTO) at Computools, is a dedicated and enthusiastic professional in the technology industry. With over six years of experience, he has held key roles such as Full-stack Developer and Head of Technology. Vitaliy's passion for learning and staying up to date with cutting-edge technologies defines his approach to life. He is always striving to become a better developer, sharing knowledge and offering support to his peers.

Business Analyst

Kate Vodolazkina

Kate is a business analyst at Computools with many years of experience in the field. She is passionate about working with clients to understand their needs and develop solutions that meet them. Kate has a strong understanding of business processes and is skilled at identifying and analysing requirements. She is also an effective communicator and can bridge the gap between technical and non-technical stakeholders. Outside work, Kate enjoys reading, spending time with her family and travelling.

Project Manager

Andrey Melnichenko

Andrey started working in IT in 2003, focusing on C and C++ development, switching to Java in 2007. He is recognised for extensive expertise in application servers, software development life cycle and database architecture. He enjoys pop music, as well as political and Java ecosystem podcasts.

Quality Assurance Engineer

Mariia Hrekova

With over 5 years of experience, Mariia expertly monitors every phase of the software development process to secure product quality and standards. She enjoys dancing and travelling.

Computools’ Engineering Team

1. Computools team 2. Linesale

Team Lead

Vitaliy Kononenko

Business Analyst

Kate Vodolazkina

Project Manager

Andrey Melnichenko

Quality Assurance Engineer

Mariia Hrekova

Computools’ Engineering Team

Team Lead

Project Coordinator

Story of a Team Decision Backstage Communication Flow

Story of a Team Decision

The decision to form this team was rooted in recognising the importance of domain expertise. Team members had successfully navigated challenges in previous projects related to digital transformation services and e-commerce development, making them well-versed in the nuances and demands of the field.

Backstage

Close communication is one of the most important things for a successful collaboration with the client. The Team Lead built a convenient, transparent and clear communication system that allowed all the project participants to be in touch with each other and stay up to date.

Sprint Retrospective

In an engaging reflection session, the team reviews the sprint, identifies what went well and areas for improvement, and fosters continuous enhancement in project efficiency.

Planning Session

A strategic gathering to outline tasks, set priorities, and allocate resources, ensuring a cohesive roadmap for the upcoming sprint.

Sprint Demo

This showcases the work accomplished to stakeholders, providing a transparent overview of the sprint's achievements and progress toward project goals.

Communication Flow

For internal communication, the developers used Skype and Trello. Thanks to well-organised communication, the project was completed on time.

Project Management Methodology

As we had a tight project schedule, the Computools Team Lead decided on Agile and Scrum as management methodologies. Each of them brought some benefits and advantages to the project. Agile assists teams in responding to the unpredictability of constructing software. It uses incremental, iterative work sequences that are commonly known as sprints. The Scrum model suggests that projects progress via a series of sprints. Scrum methodology advocates a planning meeting at the start of the sprint, where the team members decide how many items they can commit to and then create a sprint backlog – a list of the tasks to perform during the sprint. During an agile Scrum sprint, the team takes a small set of features from an idea to a coded and tested functionality. In close collaboration with the client’s team of developers, this methodology allowed each team member to take care of their own part of the work and stay in touch with each other.

Project timeline

3 months

12 months

1 week

Consulting & design phase

Engineering phase

Launch

CONSULTING

Defining scope and goals with the client
Analysing client's business processes
Specifying strengths and weaknesses
Setting goals and objectives collaboratively

Product DESIGN

Planning project development
Deriving specifications, tasks and deadlines
Beginning the creation of web pages based on Django
Forming a project team
Establishing internal communication flow
Selecting project management methodology

Product Engineering

Implementing web page functionality
Slicing web pages by front-end developers
Filling pages with information from the backend
Writing additional API functions
Connecting pages to the administrative panel

Launch

Conducting pilot testing
Monitoring and evaluating user feedback
Fine-tuning and making necessary adjustments
Deploying and releasing fully to the market
Tracking and analysing key performance indicators
Ensuring a smooth transition to the operational phase

Design

The company's designers had already worked together on similar products, so they approached the process with a deep understanding of the issues at hand.

USER PERSONA → SITE MAP → WIREFRAMES → USER INTERFACE

USER PERSONA

Crafted profiles embodying LineSale's target audience characteristics and preferences

SITE MAP

Visual representation outlining the hierarchical structure and navigation of LineSale's website

WIREFRAMES

Blueprints illustrating the skeletal framework of LineSale's web pages before visual design

USER INTERFACE

Graphical layout translating LineSale's brand into an interactive, user-friendly online experience

PRODUCTION RELEASE

The Computools team ensured a smooth rollout, overseeing all aspects from testing to pilot launch and feedback from end-users. Impressive results were achieved in the first week of the release, with outstanding metrics in product utilisation. New features implemented in collaboration with LineSale led to a 112% increase in user throughput, and the average order value grew by 57%. The 63% reduction in checkout time and a 67% increase in revenue were noticeable outcomes of a successful release.

ONGOING SUPPORT

Computools continues to provide comprehensive support to LineSale after the completion of the project. This includes regular updates, adaptation to changing market needs and technological requirements. The development and engineering team maintain close collaboration with the LineSale team. This involves updates based on user feedback and regular meetings to discuss additional needs.

A digital company based in the USA that provides solutions enhancing user experience and brand development. Learn how Computools developed and enhanced features for an e-commerce platform.

Industry:

Location:

Business size:

Problem and Solution Summary

About the Client

Outcome

Throughput, Users

AVERAGE ORDER VALUE

CHECKOUT TIME

INCREASE IN REVENUE

REDUCTION IN COSTS

BUSINESS PROCESS AUTOMATION

Business challenge

weaknesses

strengths

Business challenge

Project Completion Details and Current Arrangements

Business challenge

Why Computools?

STORY IN DEPTH

Project Description

Digital Platform & Technology

Communication Framework

Team

Team Lead

Business Analyst

Project Manager

Quality Assurance Engineer

Computools’ Engineering Team

Team Lead

Business Analyst

Project Manager

Quality Assurance Engineer

Computools’ Engineering Team

Team Lead

Project Coordinator

Story of a Team Decision

Backstage

Sprint Retrospective

Planning Session

Sprint Demo

Communication Flow

Project Management Methodology

Project timeline

Design

USER PERSONA

SITE MAP

WIREFRAMES

USER INTERFACE

PRODUCTION RELEASE

ONGOING SUPPORT

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