A marketplace for open sale healthcare goods in the United States. Read how Computools transformed the marketplace for health products into a profitable business.


Consumer Staples Distribution and Retail



Business size:

Medium and Large Enterprises

Problem and Solution Summary

The client company faced several challenges that hindered its growth. The company used outdated systems and processes, resulting in delays in order processing, data errors and customer dissatisfaction. There was no effective information security system, which made its data vulnerable to attacks. The client could not personalise customer interactions, leading to lower customer satisfaction and limited ability to market its products and services effectively.

Computools offered Shedyourfat a comprehensive digital transformation solution. The solution included the following components.
  • Development of a digital strategy
  • Design and implementation of a new online marketplace platform
  • Implementation of SEO optimisation
  • Launching a marketing campaign

Shedyourfat was able to achieve its business goals and improve its business performance with Computools' solution.

About the Client

Shedyourfat is an online marketplace of health products available for sale in the United States. The company quickly gained popularity among consumers. Today, the company offers various health products, including supplements, vitamins, minerals and medical devices and equipment.


Digital transformation has enabled Shedyourfat to improve business efficiency and productivity. The digital technologies implemented have enabled the company to automate business processes, improve data security, enhance customer interaction and increase sales opportunities. As a result, the company has achieved the following results:

Business challenge


  • Need for SEO optimising
  • Need to fill a lot of articles to quickly achieve a good search engine position


  • Well-known marketplace and experience in product promotions
  • Readiness for producing a strong marketing campaign
  • Deep knowledge of the target audience's tastes and needs
  • Working well on other clients' projects and logistics schemes

Business challenge

Project Completion Details and Current Arrangements

The Shedyourfat digital transformation project was completed successfully on time and within budget. Computools worked closely with the Shedyourfat team to ensure a smooth transition to the new digital platform. The company is now well positioned for continued growth and success.

Business challenge

Why Computools?

Shedyourfat chose Computools as its digital transformation partner for the following reasons.
  • Proven track record of success in healthcare digital transformation
  • Deep understanding of the healthcare industry
  • Expertise in a wide range of digital technologies
  • Ability to deliver projects on time and within budget

Contact Computools' experts to learn what we can do for your business!

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Shedyourfat received proposals from several contractors who met its criteria. The company held meetings to discuss their proposals and assess the fit with the company's needs.

Ultimately, Shedyourfat selected Computools as its digital transformation contractor. The company was impressed with Computools' experience in healthcare digital transformation and expertise in various digital technologies.

Project Description

The company sought to create a reliable marketplace for occupying a niche in the US market. Experts from Computools were involved in performing several tasks. After preliminary negotiations, the first agreements were reached, and an action plan, terms and an interaction scheme were determined.

Shedyourfat became a result of collaboration. It is an online platform, a newly formed marketplace for selling healthcare products, food supplements and other goods for the US market.

Digital Platform & Technology

To build a proper marketplace with a reasonable budget and achieve the client goal of the fastest content filling and easiest SEO optimisation, we chose a set of proper frameworks, ready solutions and integrations.

Communication Framework

Open and efficient two-way communication is crucial to the success of a digital transformation project. Following consultation with the client, we agreed upon a clear and unambiguous communication framework with scheduled, regular face-to-face and online meetings and regular reports by email.

Our communication ecosystem also incorporated a structured documents environment and client access to Computools' internal task-managing platform. This made the general project roadmap and specific processes transparent and clear for all parties.


We pay great attention to the selection of team members. The well-coordinated work of employees allows us to carry out tasks of any complexity while constantly maintaining a high level of quality.

Business Analyst

Nikita Abelmasov

Nikita Abelmasov
Nikita started working on commercial IT projects in 2009, focusing on web development, then switched to management and BA in 2015. He has extensive experience in requirements gathering, start-up and ongoing business solutions consulting, development preparation and organising business processes for a wide range of mixed teams. He is passionate about urban exploration, new technologies, photography and sci-fi universes.
Nikita Abelmasov


Vitaly Kononenko

Vitaliy Kononenko
Vitaly, the Chief Technology Officer (CTO) at Computools, is a dedicated and enthusiastic professional in the technology industry. With over six years of experience, he has held key roles such as Full-stack Developer and Head of Technology. Vitaly's passion for learning and staying up to date with cutting-edge technologies defines his approach to life. He always strives to become a better developer, sharing knowledge and offering support to his peers.
Vitaliy Kononenko

Project Manager

Artem Karpukhin

Artem Karpukhin
Artem commenced his career in management and sales of web/software development projects over nine years ago. He gained experience in management, project management, Agile management, Scrum and sales. He is keenly interested in video game development, among other areas.
Artem Karpukhin

Business Development Manager

Kyrylo Horokhov

A business developer who loves solving challenges and helping companies grow, in his spare time Kyrylo likes to play sports, travel and listen to music.

Full-Stack Web Developer

Daria Holowan

Daria is an experienced Team Leader with a successful track record in project management and team coordination. Her leadership skills and ability to efficiently organise the team's efforts make her a valuable asset to our team.

PHP Engineer

Igor Tsurikov

Igor is the PHP Technical Lead at Computools. With a solid engineering background, he has over 15 years of experience in software development. Highly skilled in PHP, JavaScript, HTML and CSS, Igor is an expert in web programming, MySQL, and jQuery. His leadership and technical expertise make him a highly qualified and experienced professional in leading and delivering software projects.

Quality Assurance Engineer

Mariia Boborova

Mariia Boborova
Mariia is a dedicated Quality Assurance Engineer with a keen eye for detail and a passion for ensuring software excellence. Beyond her rigorous testing and quality assurance expertise, Mariia finds solace in art and spends her free time painting captivating landscapes.
Mariia Boborova

UI Designer

Sergei Shmatov

Sergei is competent at creating new design systems and improving existing ones. He is into sports, especially long-distance running.

UX Designer

Valeriy Panchenko

Valeriy Panchenko
Valeriy demonstrates excellent results in the field of user experience, design and research. He enjoys swimming, hiking and cooking.
Valeriy Panchenko

Story of a Team Decision

To make the project a success, we chose engineers with the most appropriate expertise and experience from Computools’ talent pool.


Discussing the results of the previous sprint, planning the next sprint, defining tasks and deadlines.

Sprint Retrospective

Discussing problems that arose in the previous sprint, finding solutions to fix them, and discussing opportunities to improve the development process.

Planning Session

Discussing tasks to be completed in the next sprint, setting deadlines for completing tasks.

Sprint Demo

Demonstrating the new functionality, discussing the team's performance for the sprint.

Communication Flow

Using various communication channels, such as meetings, email, messengers, project management systems.

Project Management Methodology

Using Scrum enables the generation of the required methodology for simply developing complex products. The software team receives real-time input and feedback from the customers, and using this, they can constantly update the system as and when required. Scrum encourages teams to learn through experiences, self-organise while working on a problem, and reflect on their wins and losses to continuously improve.

Project timeline

4 months
11 months
1 week
Consulting & design phase
Engineering phase


  • Defining product requirements and specifications
  • Developing product roadmap and strategy
  • Conducting market research and analysis
  • Identifying and evaluating potential partners

Product DESIGN

  • Creating user personas and journey maps
  • Developing wireframes and prototypes
  • Designing user interface and user experience (UI/UX)
  • Conducting usability testing

Product Engineering

  • Developing software and hardware components
  • Integrating systems and applications
  • Testing and debugging products
  • Deploying and maintaining products


  • Developing a marketing and sales plan
  • Creating product launch materials
  • Executing product launch
  • Monitoring and measuring results


Design development was carried out according to the established plan and schedule. Basic UX/UI development was done at the prototyping stage. In the future, during development, the necessary functions and application options will be added.

shedyourfat user persona


A representation of a typical user of a product or service


A visual representation of the structure and organisation of a website

shedyourfat wireframes


Low-fidelity sketches of a website or application that show the layout and content

shedyourfat user interface


The visual elements of a product or service that a user interacts with


After the successful completion of the project, the Computools team set about preparing it for market launch. As part of this process, the following activities were carried out.

  • The Computools team developed a marketing strategy that included identifying the target audience, developing promotional materials and identifying promotional channels. The launch plan was developed with the project timeline and budget in mind.
  • The Computools team tested the product, as did independent testers, to identify and eliminate bugs.
  • The product was deployed in a production environment to ensure its availability to end users.


With the support of the Computools team, Shedyourfat can quickly and efficiently resolve any performance issues. This enables Shedyourfat to maintain a high level of customer satisfaction and ensure the stable operation of its business.

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