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An online marketplace for healthcare products received a comprehensive digital transformation that modernised its platform, improved order processing efficiency, and enhanced customer satisfaction. Our team helped streamline their operations and implement advanced security measures, leading to significant business growth and improved performance.
Shedyourfat is an online marketplace for health products in the United States. The company quickly gained popularity among consumers and offers various health products, including supplements, vitamins, minerals, medical devices, and equipment.
The company’s outdated systems and processes caused delays in order processing, data errors, and customer dissatisfaction. The lack of an effective information security system made its data vulnerable to attacks. The client couldn’t personalise customer interactions, resulting in lower customer satisfaction and limited ability to market its products and services effectively.
Computools offered a comprehensive digital transformation solution. The solution included the following components:
Platform engineering and software testing have enabled the client to improve business efficiency and productivity. The digital technologies implemented have automated business processes, improved data security, enhanced customer interaction, and increased sales opportunities.
Shedyourfat chose Computools as its digital transformation partner for these reasons:
The client needed to optimise its on-page SEO and add additional features. They needed to fill many articles quickly to achieve a good search engine position, essential for driving traffic and increasing visibility in a competitive market.
Shedyourfat received proposals from several contractors who met its criteria. The company held meetings to discuss their proposals and assess whether they fit the company’s needs.
Ultimately, Shedyourfat selected Computools as its digital transformation contractor. The company was impressed with Computools’ experience in healthcare digital transformation and expertise in various digital technologies.
We participated in various aspects of the project, acting as generalists and specialists where needed. Our team developed and implemented a new online marketplace platform, focusing on SEO optimisation and content management. We provided expertise in PHP, WooCommerce, MySQL, and WordPress to ensure a robust and scalable solution.
We identified inefficiencies in the existing system and proposed significant changes to streamline operations. Our team customised SEO performance and filled the platform with optimised content. We also analysed user behaviour to develop functionality tailored to their needs, improving the overall user experience.
Design development was carried out according to the established plan and schedule. Basic UX/UI development was done at the prototyping stage. In the future, during development, the necessary functions and application options will be added.
A representation of a typical user of a product or service
A visual representation of the structure and organisation of a website
Low-fidelity sketches of a website or application that show the layout and content
The visual elements of a product or service that a user interacts with
PHP
We selected PHP as the core programming language for its flexibility, wide adoption, and robustness in web development. PHP is particularly effective for dynamic content and integrating with databases, making it ideal for building a complex online marketplace like Shedyourfat.
WooCommerce
As an open-source e-commerce plugin for WordPress, WooCommerce offers a comprehensive toolkit for creating an online store. Its ease of use, regular updates, and security features ensure that Shedyourfat’s marketplace can scale effectively while maintaining high security and compatibility with the latest web standards.
MySQL
MySQL was chosen for its reliability and ability to handle large amounts of data efficiently. Its solid data security layers protect sensitive information, and it can manage extensive databases necessary for a thriving marketplace.
WordPress
We utilised WordPress as the content management system (CMS) due to its user-friendly interface, extensive plugin ecosystem, and strong community support. WordPress allows for rapid deployment and easy content management, which is crucial for maintaining a high volume of SEO-optimized articles.
By employing Scrum, we created a dynamic and responsive project management environment that facilitated efficient development, continuous improvement, and successful delivery of Shedyourfat’s digital transformation.
The Computools team was very rapidely operational despite the complexity of the situation and the need for the team to adapt to our development methodologies. The Computools team could also work very remotely with very good inter-communication with the SBFinance team ensuring good efficiency despite off-shoring.
Computools are experts and act professionally, with lots of guidance on technical recommendations and with easy to understand explanations of what the technical choices mean and why one can be a better website than another. As a result, the development was completed on time and exceeded our expectations. The feedback from our customers was very positive and compared to our previous results we doubled our turnover.
Computools was selected through an RFP process. They were shortlisted and selected from between 5 other suppliers. Computools has worked thoroughly and timely to solve all security issues and launch as agreed. Their expertise is impressive.