WorldTicket

AT A GLANCE

Our client, WorldTicket, wanted to provide a modern and user-friendly online booking experience to enhance brand perception and optimise direct sales channels. Our team helped by reengineering their software, developing an intuitive user interface, dynamic search functionality, and seamless integration with their existing platform. Computools assisted in transforming their website using business intelligence (BI) services, resulting in significant improvements in average order value, customer growth, and business process automation.

THE CLIENT

WorldTicket is a leading provider of passenger service systems (PSS) for airlines worldwide. Founded in 2002, it has since grown to become a key player in the airline IT market. WorldTicket’s PSS solutions enable airlines to automate their operations, improve customer service, and increase revenue.

The company works with more than 185 airlines worldwide and has a yearly revenue of over $120 million. WorldTicket is committed to providing innovative solutions that help airlines improve their business results.

BUSINESS CHALLENGE

WorldTicket aimed to deliver modern and user-friendly experience expected by today’s tech-savvy travellers. However, this hindered brand perception and limited their ability to optimise direct sales channels. They sought a solution to bridge the gap between their cutting-edge PSS offerings and a seamless online booking experience.

SOLUTION SUMMARY

We proposed a complete website overhaul, leveraging cutting-edge technologies. Our solution focused on three key pillars:

We crafted an interface that prioritised ease of navigation and information accessibility. Passengers could now browse airline partners, compare flight options and book flights with just a few clicks.
Our search engine incorporated advanced filtering capabilities, allowing passengers to tailor their search based on specific preferences, dates, and budgets. This has led to a more targeted and efficient search experience.
We integrated the new website with WorldTicket’s existing PSS platform, ensuring real-time data synchronisation and a consistent user experience across all touchpoints.

IMPACT

The WorldTicket website transformation project significantly improved communication between end clients and airline partners, increasing user throughput. We eliminated the need for phone-based booking systems, boosting sales by 26% and enhancing marketing synergy. The new website delivers a modern and intuitive booking experience across multiple devices, leading to a rise in average order value. Additionally, we streamlined business processes, achieving 56% automation and improving brand loyalty, with the sales cycle increased.

WHY COMPUTOOLS

WorldTicket sought a partner with a proven track record in delivering complex IT solutions for the travel industry. Computools’ experience with airlines and expertise in open-source technologies like AngularJS and MongoDB offered scalability and cost-effectiveness, aligning perfectly with WorldTicket’s vision.

Computools’ emphasis on open communication, collaborative workshops and agile methodologies resonated with WorldTicket’s desire for a flexible and participatory approach. This shared mindset fostered a trusting and productive partnership, driving the project’s success.

Computools offered WorldTicket the benefits of global reach and local knowledge. This combination provided comprehensive support and cultural understanding, ensuring seamless collaboration and project execution.

STORY IN DEPTH

Background

Their existing website wasn’t capitalising on the potential of today’s tech-savvy travellers. While their core PSS (Passenger Service Systems) were advanced, the online booking experience lacked user-friendliness and a modern feel. This meant they were missing out on attracting new customers and potentially losing existing ones to competitors with a more user-friendly online presence.

Approach to solution

WorldTicket approached the selection of a contractor to develop a new website with great care. The company understood that the quality of the contractor’s work would determine the new site’s success and its ability to meet the needs of passengers and airlines. WorldTicket conducted extensive market research and collected proposals from several leading contractors. During the research, the company paid special attention to the following criteria:

Industry experience
User experience expertise
Technical capabilities

During the interviews, WorldTicket evaluated the following aspects:

Ability to understand the client’s needs
Ability to work in a team
Degree of results orientation

In the end, WorldTicket chose Computools.

Computools role

We analysed the project goals and settled on using user-friendly open-source technologies with a robust ecosystem. Our team specialised in re-engineering the software architecture, developing the user interface, and extending the dynamic search functionality. We provided seamless integration with WorldTicket’s existing PSS platform, enabling real-time data synchronisation. The WorldTicket team members were able to validate ideas, refine the product, and minimise the load on the site.

Key decisions and outcomes

Computools made key decisions that significantly impacted the project’s success. We identified inefficiencies in the existing system and proposed changes to improve website performance and user experience. We customised search algorithms to enhance functionality and tailored the booking process based on detailed user behaviour analysis.

Design

The design challenges in this case study focus on creating a user experience that is convenient and efficient for passengers and airlines.

USER PERSONA → SITE MAP → WIREFRAMES → USER INTERFACE

USER PERSONA

Crafting detailed user personas to inform a personalised design approach

SITE MAP

Engineering a site map optimising user journeys and information architecture

WIREFRAMES

Designing wireframes laying the foundation for a user-centric and efficient interface

USER INTERFACE

Executing a user interface blending aesthetics with functional excellence for an unparalleled user experience

DIGITAL PLATFORM & TECHNOLOGY

AngularJS

Angular 4 is a web application framework. It provides a navigation toolbar, auto-complete, menus and many more features.

Java

Applications on Java 8 show speed improvement without any specific work or tuning.

MongoDB

MongoDB has become popular with developers of all kinds who are building scalable applications using agile methodologies.

React

React is a JavaScript library that specialises in helping developers build user interfaces, or Uls.

Bootstrap

Bootstrap is the most popular CSS framework for developing responsive and mobile-first websites.

PROJECT MANAGEMENT METHODOLOGY

As Scrum is most effective for teams working on complex projects, Computools agreed upon a project management methodology consisting of 2-4-week sprints. With each sprint, a team had to build the most important features first and develop a potentially doable idea. More features were built during the upcoming sprints and adjusted based on stakeholder and customer feedback.

PROJECT TIMELINE

WHAT OUR CLIENT SAID

Computools' expertise and dedication were instrumental in transforming our website into a user-friendly and efficient platform that aligns with our vision for delivering an exceptional customer experience. Their collaborative approach and commitment to quality ensured a smooth project execution and a successful outcome. We are highly satisfied with the results and highly recommend Computools to any company seeking a reliable and innovative IT partner.

CONTACT US

Get in touch with us to explore how our consulting and engineering expertise can help you achieve your goals. Use the form below or email us at info@computools.com

Thank you for your message!

Your request will be carefully researched by our experts. We will get in touch with you within one business day.

Full name* Corporate Email*

Company name Phone number

Message*

I agree and consent to the Privacy Policy, its terms of processing of my personal data.

Computools was selected through an RFP process. They were shortlisted and selected from between 5 other suppliers. Computools has worked thoroughly and timely to solve all security issues and launch as agreed. Their expertise is impressive.

Mona Madbouly

Global Web Officer at British Council

INDUSTRY: Education Services LOCATION: United Kingdom

The Computools team was very rapidely operational despite the complexity of the situation and the need for the team to adapt to our development methodologies. The Computools team could also work very remotely with very good inter-communication with the SBFinance team ensuring good efficiency despite off-shoring.

Olivier Gazon

Managing Partner at Sustainable Base Finance

INDUSTRY: Banks LOCATION: Belgium

Computools are experts and act professionally, with lots of guidance on technical recommendations and with easy to understand explanations of what the technical choices mean and why one can be a better website than another. As a result, the development was completed on time and exceeded our expectations. The feedback from our customers was very positive and compared to our previous results we doubled our turnover.

Elie Manoukain

PM at Västerort/norrorts Trafikskola AB

INDUSTRY: Ground Transportation LOCATION: Sweden

Related CASE STUDIES

By Industry:

Improved mobile app for a multinational banknote equipment manufacturer

Our client, a mid-market service provider to the retail industry in the UK, built a modern, user-friendly cash management application optimised for use at busy events and retail shops. Computools team integrated POS systems to ensure easy checkout and reconciliation at the end of the working day. The new integrated solution enabled the installation of over 40,000 points of sale and contributed to business growth of 25% in 18 months. Subsequently, international sales grew by 42% year-on-year following the appointment of a US distributor.

By Business Size:

The company specialises in the development, implementation and support of security systems that play an important role in ensuring the safety of critical facilities and systems

The client struggled with complex and inefficient security systems. Our team has developed a customised solution that can handle energy devices, use the latest algorithms to predict various events and make intelligent decisions in different situations. This system is also able to predict how devices can be better placed and configured to work more efficiently in terms of improved sustainability, performance and security.

explore all cases →

Our Offices

Computools offers software consulting and engineering services worldwide. Contact an expert in your region to discuss your needs and find the best solutions

15:11

USA (HQ)

Computools LLC

New York, 430 Park Ave, NY 10022

+1 917 348 7243
info@computools.com

15:11

USA

Computools LLC

Miami, 78 SW 7th St, FL 33130

info@computools.com

20:11

United Kingdom