WorldTicket

A player in the airline industry specialises in providing innovative Passenger Service Systems. Our client, WorldTicket, provides Passenger Service Systems (PSS) for airlines worldwide. The client wanted to deliver a modern and user-friendly online experience for travellers, and our team proposed software reengineering to bridge this gap. We redesigned and updated the software system’s user interface, helped the client migrate to a modern database system, and integrated with the existing PSS platform. The solution significantly improved communication, increased sales, and provided a modern booking experience.

Industry:

Specialty Retail

Location:

Denmark

Business size:

Medium and Large Enterprises

Problem and Solution Summary

WorldTicket, a leading provider of passenger service systems (PSS) for airlines, was facing a growing challenge of delivering the modern and user-friendly experience expected by today's tech-savvy travellers. This ultimately hindered brand perception and limited their ability to optimise direct sales channels. They needed a solution to bridge the gap between their cutting-edge PSS offerings and a seamless online booking experience.

We proposed a complete website overhaul, leveraging cutting-edge technologies. Our solution focused on three key pillars:
  • Intuitive User Interface: We crafted a sleek and user-friendly interface that prioritised ease of navigation and information accessibility. Passengers could now browse airline partners, compare flight options and book flights with just a few clicks.
  • Dynamic Search Functionality: Our powerful search engine incorporated advanced filtering capabilities, allowing passengers to tailor their search based on specific preferences, dates and budgets. This led to a more targeted and efficient search experience.
  • Seamless Integration: We seamlessly integrated the new website with WorldTicket's existing PSS platform, ensuring real-time data synchronisation and a consistent user experience across all touchpoints.

About the Client

WorldTicket is a leading provider of passenger service systems (PSS) for airlines worldwide. The company was founded in 2002 and has since grown to become a key player in the airline IT market. WorldTicket's PSS solutions enable airlines to automate their operations, improve customer service and increase revenue.

The company works with more than 185 airlines worldwide and has a yearly revenue of over $120 million. WorldTicket is committed to providing innovative solutions that help airlines improve their business results.

Outcome

The WorldTicket website transformation project resulted in a significant improvement in communication between end clients and airline partners. The project also eliminated the need for phone-based booking systems, boosted sales and improved marketing synergy. The new website provides a modern and intuitive booking experience for users across multiple devices. Additionally, the project has helped to streamline business processes and improve brand loyalty.

Business challenge

weaknesses

  • Many competitors
  • Slow website loading speed
  • A large number of features and services to be implemented

strengths

  • Large customer base
  • Well-known brand
  • Key player on the market
  • A clear understanding of all business processes

Business challenge

Project Completion Details and Current Arrangements

Following a comprehensive RFP process involving five other vendors, WorldTicket selected Computools as their partner. The project commenced with in-depth consultation and analysis, mapping client requirements and market trends. Computools established a dedicated team of engineers, led by experienced project and technology managers, ensuring collaboration throughout the development cycle.

The project unfolded through iterative sprints, employing an Agile methodology. Each sprint delivered tangible results, allowing for continuous feedback and refinement. This dynamic approach fostered transparency and actively empowered WorldTicket to shape the project's direction. After rigorous testing, the website was deployed on Computools' servers, guaranteeing optimal performance and adherence to WorldTicket's strict security standards.

Business challenge

Why Computools?

WorldTicket sought a partner with a proven track record in delivering complex IT solutions for the travel industry. Computools' experience with airlines and expertise in open-source technologies like AngularJS and MongoDB offered scalability and cost-effectiveness, aligning perfectly with WorldTicket's vision.

Computools' emphasis on open communication, collaborative workshops and agile methodologies resonated with WorldTicket's desire for a flexible and participatory approach. This shared mindset fostered a trusting and productive partnership, driving the project's success.

Computools offered WorldTicket the benefits of global reach and local knowledge. This combination provided comprehensive support and cultural understanding, ensuring seamless collaboration and project execution.

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STORY IN DEPTH

WorldTicket approached the selection of a contractor to develop a new website with great care. The company understood that the quality of the contractor's work would determine the new site's success and its ability to meet the needs of passengers and airlines. WorldTicket conducted extensive market research and collected proposals from several leading contractors. During the research, the company paid special attention to the following criteria:
  • Industry experience
  • User experience expertise
  • Technical capabilities

During the interviews, WorldTicket evaluated the following aspects:
  • Ability to understand the client's needs
  • Ability to work in a team
  • Degree of results orientation

In the end, WorldTicket chose Computools.

Project Description

WorldTicket empowers airlines to optimise their direct sales channels and deliver exceptional online passenger experiences. We developed an intuitive website that served as a powerful tool for both airlines and travellers, fostering brand loyalty and driving revenue.

Passengers effortlessly navigate the website, exploring WorldTicket's diverse offerings and airline partners' services through comprehensive information and clear navigation.

The user-centric flight look-up function filters options based on preferences, dates and budget, confidently guiding passengers towards their ideal flight. Transparent pricing and detailed flight breakdowns empower passengers to make informed decisions, while online meetings and service orders provide convenient airline connections.

Digital Platform & Technology

Upon close evaluation of the project and set goals, both parties have agreed on convenient open technologies that come with a good ecosystem. The scalability of the chosen technologies enabled WorldTicket to validate ideas, refine the product and minimise the workload on the website.

Communication Framework

Clear communication is paramount for any software development process. Regularly scheduled online meetings between Chief Technology Officers and the development team were organised to build transparency across every part of the project.

For convenience and availability, Computools established the following communication channels:
Skype
Slack
Jira
redmine
Email

Team

Based on the chosen technologies and goals, we picked competent engineers who successfully finished the project within the set timeframe.

Project Manager

Artem Karpukhin

Artem Karpukhin
Artem commenced his career in management and sales of web/software development projects over nine years ago. He gained experience in management, project management, Agile management, Scrum and sales. He is keenly interested in video game development, among other areas.
Artem Karpukhin

Business Development Manager

Oleksandr Paliieshko

Oleksandr's expertise extends to market analysis, client relationship management, and the ability to navigate complex financial landscapes. He's known for his strong negotiation skills and his capacity to build strong, lasting relationships with clients and partners.

Angular Technology Lead

Alexey Kolomoets

Alexey Kolomoets
Alexey has extensive knowledge and experience in various tools and technologies. These include Angular 4, AngularJS, JavaScript, jQuery, jQuery UI, AJAX, CSS, HTML, HTML5, CodeIgniter, CMS, PhpMyAdmin, MySQL, Photoshop, WordPress, PHP, React, Redux, and Gulp. His expertise has been endorsed by numerous colleagues from Computools and others in the field.
Alexey Kolomoets

COMPUTOOLS ENGINEERS

Quality Assurance Engineer

Mariia Hrekova

With over five years of experience, Mariia expertly monitors every phase of the software development process to secure product quality and standards. She enjoys dancing and travelling.

Story of a Team Decision

The team had the necessary skills and experience to deliver a successful website transformation project.

Backstage

Engaging in whiteboard meetings, brainstorming sessions and collaborative discussions, we ensured the project's seamless progression by closely monitoring each development stage.

Sprint Retrospective

During sprint retrospectives, our team critically reviewed the project's progress, identifying successes and areas for improvement. This iterative process allowed us to enhance efficiency and refine strategies for subsequent sprints.

Planning Session

This strategic approach laid the foundation for successful sprint execution and achieving WorldTicket's digital transformation objectives.

Sprint Demo

This iterative demonstration process facilitated collaboration with WorldTicket, ensuring the project aligned with their vision and expectations.

Communication Flow

Maintaining a streamlined communication flow was paramount. Utilising tools such as Skype, Slack, Jira and email, our team effectively communicated with WorldTicket, ensuring transparency, resolving issues promptly and fostering a collaborative environment throughout the project lifecycle.

Project Management Methodology

As Scrum is most effective for teams working on complex projects, Computools agreed upon a project management methodology. It consisted of 2-4-week sprints. With each sprint, a team had to build the most important features first and come up with a potentially doable idea. More features were built during the upcoming sprints and adjusted based on stakeholder and customer feedback.

Project timeline

3 months
10 months
2 weeks
Consulting & design phase
Engineering phase
Launch
01

CONSULTING

  • Meeting online to understand project scope
  • Analysing business processes and studying competitors
  • Making recommendations for project optimisation
  • Creating and getting approval of project proposal
  • Identifying risks
  • Gathering client assets for project utilisation
02

Product DESIGN

  • Developing website specification
  • Defining tools for architecture and patterns
  • Selecting technology stack
  • Creating design and developing guidelines
  • Choosing project management methodology
  • Outlining the development process
  • Calculating the number of project teams needed
  • Configuring technological processes and role interactions
03

Product Engineering

  • Defining roadmap and project management methodology
  • Developing design and code
  • Testing and stabilising
  • Testing UI
04

Launch

  • Completing WorldTicket's website in a timely manner
  • Testing comprehensively to ensure optimal performance
  • Ensuring compliance with set standards and requirements
  • Hosting on Computools' server via FTP
  • Assisting with server configuration

Design

The design challenges in this case study focus on creating a user experience that is convenient and efficient for passengers and airlines.

USER PERSONA → WIREFRAMES → USER INTERFACE
worldticket user persona

USER PERSONA

Crafting detailed user personas to inform a personalised design approach

worldticket wireframes

WIREFRAMES

Designing wireframes laying the foundation for a user-centric and efficient interface

worldticket user interface

USER INTERFACE

Executing a user interface blending aesthetics with functional excellence for an unparalleled user experience

PRODUCTION RELEASE

The production release of the WorldTicket website was a carefully planned and executed process. The team worked closely with WorldTicket to ensure that the website was ready for launch and that all users would have a positive experience.

The release process began with a thorough testing phase. The team tested the website on various devices and browsers to ensure it was compatible and responsive. They also tested the website for security vulnerabilities.

Once the testing phase was complete, the team prepared the website for launch. This included migrating the website to the production environment, updating the website's DNS records and creating a communication plan for WorldTicket's customers and partners.

The website was launched on schedule and without any major incidents. The team closely monitored the website's performance in the days and weeks following the launch. They also collected feedback from users to identify any areas for improvement.

ONGOING SUPPORT

Post-implementation, our team provides ongoing support to WorldTicket, ensuring sustained optimal performance of the digital platform. This includes continuous monitoring, troubleshooting and adapting to evolving needs. Our active involvement guarantees that WorldTicket's digital solution remains at the forefront of industry standards, fostering long-term success and customer satisfaction.

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