Media & Entertainment Industry

The Media & Entertainment industry unites businesses that provide services in Advertising, Broadcasting, Cable & Satellite, Publishing, Entertaining, as well as companies engaged in content and information creation or distribution through different platforms.

Term
Descriprion
Blanking Level

Blanking level is the level of the composite video signal during the front and back porches of the video signal.

Broadcast calendar

The broadcast calendar is a standardized calendar used primarily for the planning and purchase of radio and television programs and advertising. Every week in the broadcast calendar starts on a Monday and ends on a Sunday, and every month has either four or five such weeks. Broadcast calendar months thus have either 28 or 35 days.

Cramming

Cramming is a form of fraud in which small charges are added to a bill by a third party without the subscriber's consent, approval, authorization, or disclosure. These may be disguised as a tax, some other common fee or a bogus service, and maybe several dollars or even just a few cents.

Dynamic creative optimization (DCO)

is a form of programmatic advertising that allows advertisers to optimize the performance of their creative using real-time technology. While the actual optimization approaches may vary, they almost always involve the use of multivariate testing. The DCO process consists of creative development, identification of test variables, definition of the optimization objective, and method of optimization.

Federal Communications Commission

The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction over the areas of broadband access, fair competition, radio frequency use, media responsibility, public safety, and homeland security.

Gross rating points (GRP)

A gross rating point (GRP) measures impact. GRPs help answer how often must someone see it before they can readily recall it and how many times does it take before the desired outcome occurs.

Human-computer interaction

Human-computer interaction (HCI) studies the design and use of computer technology, focused on the interfaces between people (users) and computers. Researchers in the field of HCI observe the ways in which humans interact with computers and design technologies that let humans interact with computers in novel ways.

Interaction design

Interaction design, often abbreviated as IxD, is the practice of designing interactive digital products, environments, systems, and services. Interaction design explores how a user might interact with device, interface, etc. Common topics of interaction design include design, human-computer interaction, and software development.

Multi-channel network (MCN)

A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.

Multiplexing

In telecommunications and computer networks, multiplexing (sometimes contracted to muxing) is a method by which multiple analog or digital signals are combined into one signal over a shared medium.

Network topology

Network topology is the arrangement of the elements (links, nodes, etc.) of a communication network. It is the topological structure of a network and may be depicted physically or logically.

New media

New media are forms of media that are computational and rely on computers for redistribution. Some examples of new media are computer animations, computer games, human-computer interfaces, interactive computer installations, websites, and virtual worlds.

Over-the-top (OTT) media service

An over-the-top (OTT) media service is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content.

Video On-Demand (VOD)

Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule.

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