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Collecting customers’ data, analysing their purchase histories, communication preferences, purchase power, shopping behavior and social media activities.
Evaluating the gathered data and establishing an analytical infrastructure for a client database. Defining the goals, with the view of creating a consistent and connected experience across the consumer lifecycle.
Selecting Tools and Processes that improve both operations and customer engagement. Сonstructing a system that meets the goals of a customer-centric approach.
Enhancing the interaction with customers and fine-tuning the way employees, vendors and partners interact with the company and brand. Improving data accuracy and data quality. Embedding User Experience for online interactions.