Customer Engagement

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Digitization revolutionized client interface, and customer engagement has advanced to the foremost position for digitization with enterprises in different sectors. Our Computools experts mapped out the stages in customer engagement transformation.

01 STUDYING CUSTOMERS’ BEHAVIOR

Collecting customers’ data, analysing their purchase histories, communication preferences, purchase power, shopping behavior and social media activities.

02 ANALYZING DATA AND SETTING GOALS

Evaluating the gathered data and establishing an analytical infrastructure for a client database. Defining the goals, with the view of creating a consistent and connected experience across the consumer lifecycle.

03 SYSTEM CONSTRUCTION

Selecting Tools and Processes that improve both operations and customer engagement. Сonstructing a system that meets the goals of a customer-centric approach.

04 IMPLEMENTATION

Enhancing the interaction with customers and fine-tuning the way employees, vendors and partners interact with the company and brand. Improving data accuracy and data quality. Embedding User Experience for online interactions.