In the world of fast-changing marketing and technology revolution, the most prosperous enterprises show extreme flexibility in their business processes. When a company scales up fast, it is essential to change the business system in a way that embraces the complexity of the external business environment without making it difficult inside.
The best solution to it is automation. Applied for different purposes, it usually comes in the form of enterprise business software that serves to simplify one or another complex and time-consuming business process. Its long-term benefits are agile decision-making and transparency in business operations.
What Is Enterprise Software?
Enterprise application software is a business-oriented software system used to perform a number of business functions, which leads to an increase in enterprise productivity and performance. Today there are different types of enterprise software for every purpose and every business need. Since more companies embark on digital transformation, many businesses opt for enterprise software development that allows them to gain an ideal business system. However, it is possible to choose a ready-to-use software, choosing among popular types of enterprise software developed by credible tech giants and available in the market to anyone.
Let’s look into the most common types of enterprise application software that have the potential to foster sustainable business growth.
Popular Types of Enterprise Software
1. Enterprise Resource Planning (ERP)
ERP software is meant to bring automation to business processes. This type of enterprise business software is versatile and useful for any medium or big company. The purpose of ERP solutions is to improve enterprise performance by automating the core business processes, such as product development, customer interactions, financial analysis, employee satisfaction, etc. A standard ERP system has a unified database that allows synchronizing the workflow across different business units. When the ERP solution is deployed in an organization, managers can streamline work easily without wasting time on searching inconsistencies and aligning business operations. Most ERP features can also exist as standalone apps but it is more convenient to have it all in one place. Another advantage of ERP software lies in its extreme compatibility with other systems that can be specifically focused on one single business process or department (for instance, CRM, Business Intelligence, supply chain management, etc.).
Business value of ERP solutions: cost savings, improved performance, consistent infrastructure, and reduced risks.
2. Customer Relationships Management (CRM)
CRM software is aimed to optimize customer interactions by automating marketing, sales, procurement, and support processes. These enterprise software systems are particularly beneficial to medium and large enterprises that have thousands of buyers in their clientele and even more leads all of which expect to get a perfect customer journey or relevant assistance. The need for an effective CRM strategy arises from demanding consumer behavior as well as difficulties facing sales representatives and marketers. A typical CRM system consists on multiple modules, each designed to control and simplify one aspect of customer relations. It provides a convenient environment to interact with leads. Since CRM software builds a single database with all the essential information on prospects, it is easy to check customer interaction history, qualify and assign new leads, and convert them into clients. Similarly, CRM solutions are useful for every company that seeks to create engaging marketing campaigns with the right targeting and positioning.
Business value of CRM solutions: increased revenue, effective cross-selling and upselling, better customer service, and solid customer loyalty.
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3. Supply Chain Management (SCM)
The role of SCM software is intended to help you manage day-to-day operations related to the production and delivery of a product or service. This enterprise software solution combines a variety of chain activities and lets you coordinate them without difficulty. One such system is able to optimize the following processes: manufacturing, logistics, product development, sales and operations planning, and order management. It stores and processes all the important data on finances, goods, manufacturers, and materials, thus allowing you to see better solutions without undertaking new risks. SCM enterprise software solutions let you stay productive in the complex ever-changing market. The need for SCM solutions occurs when an enterprise lacks agility and sustainability in its business processes and shows stagnant growth in spite of any improvements made to the business system. Likewise, it is desirable for multi-location enterprises that have to coordinate business processes on many levels and face the risk of miscommunications between business departments on a daily basis.
Business value of SCM solutions: higher efficiency, quality control, shipping optimization, and continuous production and delivery.
4. Human Resources Management (HRM)
HRM software is a must for every organization that plans to scale and attract the best talents from different industries. This kind of business enterprise software is aimed at assisting recruiters in searching for good workers. As much as it helps to analyze a large number of candidates applying for the same position and assess their expertise, HRM solutions are useful to automate routine tasks that HR managers are expected to do, such as payroll, reporting, training, as well as sick and holiday pay. They can be equally helpful in setting appointments and meetups with potential candidates and send reminders to the managers that will have to be present in the interview. Some HRM dashboards support employee performance tracking that lets HR managers monitor staff operation and level of satisfaction.
Business value of HRM solutions: reduced paperwork, streamlines workflows, employee efficiency, and easy recruitment.
5. Business Intelligence (BI)
BI enterprise application software is intended to provide data-driven insights to companies that rely on strategic decisions. BI enterprise software systems are backed by data mining, benchmarking, and advanced statistical algorithms that together enable accurate forecasting and effective risk management. The demand for BI tools is growing among construction, recruitment, healthcare, and IT industries where businesses are dependent on data analytics and statistical analysis in their operation. BI apps help entrepreneurs identify data patterns and deal with massive data volumes in the most optimal way. BI software is also remarkable for intuitive visual analytics features that provide real-time readings on the company’s performance.
Business value of BI solutions: accurate reporting and analysis, data quality, operational efficiency, and competitive advantage.
6. Project Management Software (PMS)
PMS is another kind of enterprise application software that can be helpful for any team and enterprise as a whole. Its purpose is to provide a convenient platform for effective project development through automation. PMS is known for automated scheduling and simple project planning. It allows optimizing resource usage as you can see how much time and human labor one or another project needs and based on that make smart decisions that benefit your organization. Another advantage of PMS is effective teamwork and communication. It enables managers to create tasks and assign them to the right specialists as well as set deadlines, which results in consistent project development and enterprise operation. Besides, PMS can be integrated with other types of enterprise systems, especially if the tool is cloud-based.
Business value of PMS: effective team collaboration, automated reporting, task assignment, and fast document-sharing.
7. Marketing Automation
Marketing automation enterprise business software is used to automate marketing processes that take place on the road of converting a simple visitor into a paying customer. Marketing campaigns can be quite diverse and built on various communication channels. To keep it all aligned with each other, modern marketing teams use enterprise application software that allows for real-time tracking and data analysis of customer relations. In particular, it provides access to every customer’s profile with detailed information on their interaction with your brand. As a result, companies can increase conversion and drive more sales. Besides, omnichannel marketing campaigns that keep growing in number now require the use of different marketing enterprise software applications that make sure the brand is visible on all platforms.
Business value of marketing automation software: reduced labor costs, lead generation, increased conversion, improved customer journey, and successful marketing campaigns.
For further information
As your business grows, it becomes more complicated to coordinate multiple business units. If you are thinking over buying enterprise application software, a good alternative to it is to get it custom-designed for you. If your company is focused on more than one industry and business activity, it is better to use one enterprise application software that plays all the necessary business functions rather than buying different types of enterprise software and making them synchronized.
Get in touch with the Computools expert team via firstname.lastname@example.org that will advise you on the best enterprise software solution to meet your business needs as well as recommend the most effective way of enterprise software development that falls within your budget.
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